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archives

Testing your website’s look and feel

Did you know that people form an opinion of your website in a mere fraction of a second? That’s right, a mere fraction of second. Do the math and realize that this impression is formed without reading even one line of your carefully-written web copy. It’s the design, the look…

Upworthy: What it takes to make good content go viral

Upworthy is social media with a mission. The smart folks there scour the world wide web for content that is both meaningful and awesome, and use their email list and social platforms to spread them far and wide. How do they do it? CTO Tim Jones dishes on their process…

Strange bedfellows: the intersection of environment and public health

Family planning and conservation – mutually exclusive topics, or entirely inseparable? Resource Media has spent the last several years looking at the connections between environmental and public health, and, specifically, at the benefits of addressing unmet family planning needs to curb climate change. Climate, like population, is one of those…

Beyond facts: from climate awareness to climate action

One cardinal sin of communications strategy is to assume that two different people given the same set of facts will reach the same conclusion. The environmental community has been as guilty of this sin as any social change sector…beating people senseless with facts and recoiling in frustration when their targets…

Protecting the heart of the Arctic

Over the last year, Resource Media has had the privilege to work with leaders of the Gwich’in people of northeastern Alaska and Canada’s Yukon. Together, we recently completed a new website, OurArcticRefuge.org. With powerful words, and stunning images, the new website captures the high stakes for the Gwich’in people in…

Communicating climate change: research and recommendations

Our super-smart friends at Climate Nexus just put together a climate change polling synthesis that features good news, more good news, and some very good advice. Here’s the headline: Americans are really starting to get it, even Republicans. That’s what Hurricane Sandy, epic wildfires, insane drought and the hottest summer…

New York Times abandons the environment? Not so fast…

Today, the world’s most influential newspaper announced it was reshuffling its newsroom in regards to how it will cover “the environment.” Specifically, the New York Times announced it will dismantle its “environment” pod of reporters and reassign them to different beats.  Clearly, this is not great news for people concerned…

Conveying dignity through photos

In 2011 international nonprofit Action Against Hunger got written up in The New York Times after unveiling its new magazine-based PSA campaign where it made a big shift away from showing starving children to other images that would surprise people with a bit of cognitive dissonance, making them think about…

Smarter nonprofit communications: measuring what works

From Instagram to Scoop.it. Tumblr to Twitter, nonprofits have more ways than ever before to reach prospective supporters and activists. You can make an infographic and blast it out via email and Facebook, create an online petition, or post a video on YouTube. The number of choices can be dizzying,…

Branding: it pays to stand out from the crowd

With tight budgets and many demands on their time, nonprofits leaders often view branding projects with skepticism. Why spend hard-earned dollars navel-gazing when you can invest it in program work instead? It’s a good question, and the intangible benefits of branding can be hard to quantify. But a powerful brand…

Tumblr for Nonprofits: binders full of ideas

The presidential election is so last year, but somehow the Binders Full Of Women page is still the first thing that comes to mind when we hear someone mention platform Tumblr. If you haven’t yet stumbled on Tumblr, you’re in for some fun. Pick a random topic you love and…

Is a blog among your New Year’s resolutions?

With blogs and websites we all own a printing press today. While the Internet has revolutionized publishing, social networking has revolutionized the distribution of people’s writings and video production. Anyone anywhere in the world can see your work within moments of you publishing it on the web. However, it is…