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archives

A win for wilderness at Pt. Reyes

Four years ago, Resource Media conducted a strategic communications training in a big red barn next to the visitor’s center at Point Reyes National Seashore. We discussed a number of challenges threatening the Seashore’s spectacular natural assets, one of which was a brewing controversy over an oyster operation at Drakes…

On Camels and Creative Commons

Part two of our series on copyright law and images: We are glad that you have decided to abide by the holy law of copyright, but you still need to keep your boss happy and find that photo of a tourist riding a camel in Egypt in the next ten…

Pretty, practical pollution prevention

Here in the Pacific Northwest, you can add rain to death and taxes on the list of life’s certainties. In the Seattle-area we set rainfall records earlier this month, sparking floods and mudslides. And as the region has been paved over, our wastewater and stormwater systems have to absorb more…

Understanding California’s cap and trade auction results

When assessing the nation’s first cap-and-trade carbon auction—whereby major polluters bid on permits to continue polluting—it’s no small task to interpret the results. Such was the challenge faced by observers of California’s cap-and-trade auction (held November 14th) after results were announced by the California Air Resources Board yesterday. The numbers—without…

Copyright law and photos: finders ≠ keepers

What you need to know about copyright law and photos:  Finders are not keepers when it comes to photos on the internet. High quality, free photos from the internet are awesome. But, if you are stealing them, you are not so awesome. Here’s what you need to know to avoid…

Social media: Well begun is half done

I came to social media somewhat reluctantly. As the youngest communications staffer at The Trust for Public Land nearly a decade ago, I was nominated to take over the Facebook page that a board member had created to nudge the organization into the 21st century. It took me a while…

Making energy efficiency a political winner—again!

Once a political poster child for economic recovery, energy efficiency took a back seat in the lead-up to the 2012 presidential election. President Obama and Mitt Romney barely mentioned the potential of energy efficiency to address the nation’s energy needs while campaigning, even though both have strong track records supporting…

Big data, social media and 2012’s winning coalition.

All over the web today, bloggers are dubbing election 2012 “revenge of the nerds.” Not just because Nate Silver of the New York Times’ FiveThirtyEight blog got the results right. But because the winners went deep with data to reach and move the voters that mattered. Time Magazine ran a…

Winning the sportsmen vote: How Tester took Montana

Outside special interests dumped some $30 million dollars on the Montana race for the US Senate between Democratic incumbent Jon Tester and Republican challenger Denny Rehberg, but the race came down to something that costs $19: A Montana resident hunting and fishing license. Sportsmen issues of access, wolves and gun…

Citizen journalism, Instagram, and #Sandy

On January 15, 2009, US Airways Flight 1549 made an emergency landing on the Hudson River. Janis Krums from Sarasota, Florida broke the story, using his iPhone to post the first photo of the floating plane on Twitter. Half an hour later, MSNBC interviewed him on live television. Twitpic had…

Building Strategic Alliances

“Hang together or hang separately,” was the motto of American patriots trying to forge a nation out of 13 unruly colonies. It’s equally appropriate advice for folks who want to get something done in modern politics. America’s style of democracy is winner take all. To win, one must obtain 50…

Disaster communications: Lessons from #Frankenstorm

Major events like Superstorm Sandy can be an irresistible temptation for organizations working on related issues like climate change. What better time to talk about the impacts of climate change on weather than in the midst of a massive, unprecedented storm? But dramatic events like Sandy also present major communications…