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Climate

Interview: Katie Homes, Climate Reality Project

What do shopping, cookies, and outdoor concerts have to do with climate change? Anyone who has explored the Climate Reality Project’s visually stunning website, Whatilove.org, can tell you: all will be jeopardized in the near future thanks to carbon pollution. Like most people, you may feel largely disconnected from the…

3 pictures that pop: Findings from a photo-testing study

So you’ve got a great message. Whether you’ve honed it through practice or polling, you know the importance of testing and learning how your audience reacts to your words, and putting that knowledge to use. But what about your pictures? When you select an image for a web page, ad…

Interview: Gary Braasch, climate change photographer

Gary Braasch is an environmental photojournalist and writer who has been documenting climate change for over 13 years. Gary was the first photojournalist who journeyed extensively, including to China, Australia, Tuvalu, Antarctica, the Arctic and the great mountains of the world, documenting the effects of climate change. This work continues…

Use visual “benchmarks” when trying to communicate change

As nonprofits and as cause campaigners, we are constantly trying to bring about change to better the lives in our communities. Change, or the threat of change, is often uncomfortable, even scary, for people. Change can also be challenging to communicate. Visual benchmarks can be used to shock, or they…

It’s Not (Just) About the Numbers

The planet is growing more crowded every day. In 2011, according to United Nations projections, we surpassed seven billion people. Projections at the time forecast passing another astounding milestone – nine billion – by mid-century. Less than two years later, revised estimates put the world at closer to 9.6 billion…

Calling All Millennials: Obama’s Climate Speech

Amid all the hoopla about the POTUS speech on climate today, one thing stood out: this guy is talking to the young ‘uns. From his dog-whistle mention of fossil fuel divestment to his (surprise) announcement that emissions will be taken into account in the Keystone XL decision, Obama was talking…

Renewable Energy and Conservation

At Resource Media, we’ve always been particularly interested in “unlikely bedfellows.” We often find ourselves facilitating conversations with groups who have a hard time seeing their common values.  Call it a feel-good win, but we love the moments where diverse stakeholders such as sportsmen, conservation groups, county commissioners and local…

On demand webinar: Visualizing climate change

On May 29, Resource Media’s Liz Banse led a Climate Access webinar on “Climate Change in the Visual Story Lab.” She shared research about how the brain processes images, and how climate communicators can harness the power of visual storytelling.  The training included case studies highlighting effective (and ineffective!) photos…

Take it from the Cicadas: When it Comes to Sex and Sustainability, 17 Years is Long Enough to Wait

Guest blog by Kathleen Mogelgaard Last week, while many of my colleagues were discussing emerging reproductive health and rights issues at the fascinating Women Deliver 2013 conference in Kuala Lampur, I was in rural Virginia witnessing a totally different kind of emergence and reproduction: Cicadapocalypse 2013. As anyone who lives…

Storytelling science: why you need a good hero

A couple of years ago, political scientist Michael Jones published the results of a study in the Policy Studies Journal, on the most effective ways to educate and persuade the public about the threats of climate change. His research clearly demonstrated that when climate information is conveyed in narrative story…