You are using an outdated version of Internet Explorer that is not supported by this website. If possible, please upgrade, or install a different browser.

Digital

A comeback story deserves a great website

As we’ve said elsewhere on this blog, visuals and personal stories are powerful tools to help connect people emotionally to important issues. The new Great Lakes Impact website—launched yesterday by the Joyce Foundation—combines strong visuals and human-centric stories to draw viewers into the progress that’s been made in recent years…

Tapping into Twitter as the ultimate soapbox

This just in: Twitter remains an absolutely terrific way to spark interest and dialogue around key policy issues. Here in California, we helped clean energy supporters use Twitter to help fend off 2014 oil industry attacks on the state’s landmark climate law, AB 32. After we began circulating model Tweets…

The “eyes” have it: why your photos should make eye contact

We’ve all received the advice, “make eye contact!” But it turns out there’s psychological and scientific backing to this maxim, and it holds true for good impressions and visual storytelling. Researchers from the Cornell University Food and Brand lab surveyed 86 different cereal box characters and found that 57 gazed…

Times New Roman or Calibri? Your choice may spell success or failure for your communication

You know that restaurants put a lot of effort into making decisions, such as creating atmosphere and choosing what dishes to serve, but did you know that includes choosing fonts for menus and more? Researchers have found that font choices impact whether customers will stop to read a message, and…

Five lessons from five years on Twitter

Back in 2009, far more of our clients were on Facebook than Twitter. Then, as now, Facebook was the network favored by internet users, aka the General Public (check out Pew’s latest study to see how the two measure up in terms of traffic. Spoiler alert: Facebook still crushes it).…

Top viral visuals of 2014

It’s been quite a year for those of us interested in visual communications. From protests to catcalls, and some puppies thrown in for good measure, 2014 brought us powerful stuff to chew on. Here are some of the ones that stuck with us the most.         Ice…

Top 5 digital takeaways for nonprofits from 2014

2014 is nearly in the books, and just as with last year, there were some big changes and significant developments in the digital media world. The digital world moves fast, and it can be tough to keep up with it all. Here are our top takeaways for nonprofits from the…

Photo fail? 15 no-fail stock photo sites

It’s happened to all of us. You have a photo that works perfectly for your project but there’s a problem: You don’t own the rights to it. Next step, you try Flickr. Again, no luck. Sometimes – gasp – you have to buy a photo! What are your options? No…

How communicators are using Giving Tuesday to raise funds

It’s that time of year when retailers begin their incessant ads to lure holiday shoppers to stores during the wee hours of Black Friday. In recent years, online retailers have begun their own shopping day: Cyber Monday. A few years ago, New York’s 92nd Street Y and the UN Foundation…

Five visual communications tips for the digital age

Oxford English Dictionary dubbed 2013 the year of the selfie. Experts predict nearly a trillion photos will be taken in 2014. With a camera in every smartphone, and Snapchat and Instagram growing gangbusters, one might think technology was fueling this photo boom. But our passion for pictures is as old…