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Digital

Top viral visuals of 2014

It’s been quite a year for those of us interested in visual communications. From protests to catcalls, and some puppies thrown in for good measure, 2014 brought us powerful stuff to chew on. Here are some of the ones that stuck with us the most.         Ice…

Top 5 digital takeaways for nonprofits from 2014

2014 is nearly in the books, and just as with last year, there were some big changes and significant developments in the digital media world. The digital world moves fast, and it can be tough to keep up with it all. Here are our top takeaways for nonprofits from the…

Photo fail? 15 no-fail stock photo sites

It’s happened to all of us. You have a photo that works perfectly for your project but there’s a problem: You don’t own the rights to it. Next step, you try Flickr. Again, no luck. Sometimes – gasp – you have to buy a photo! What are your options? No…

How communicators are using Giving Tuesday to raise funds

It’s that time of year when retailers begin their incessant ads to lure holiday shoppers to stores during the wee hours of Black Friday. In recent years, online retailers have begun their own shopping day: Cyber Monday. A few years ago, New York’s 92nd Street Y and the UN Foundation…

Five visual communications tips for the digital age

Oxford English Dictionary dubbed 2013 the year of the selfie. Experts predict nearly a trillion photos will be taken in 2014. With a camera in every smartphone, and Snapchat and Instagram growing gangbusters, one might think technology was fueling this photo boom. But our passion for pictures is as old…

Keeping up with coal-to-clean energy transition with Energy Trend Tracker

With Labor Day upon us, we figured it would be an opportune time to take a quick look at all the hard work that’s gone on over the summer on the transition from coal to clean energy. Resource Media developed Energy Trend Tracker at the beginning of the year as…

5 best practices for photo captions that sing

Think about your blog posts. They probably include a photo or two. Hopefully authentic ones from your work. Perhaps taken by staff or volunteers, or crowdsourced from supporters.  If we’re describing your website, congratulations! You are already taking huge steps to draw supporters’ eyes and touch their hearts with smart…

Selling ‘zero net energy’

What’s the first thing that comes to mind when you hear “zero net energy”? What about “zero energy” or “net zero energy”? And what about if I use these phrases to describe a building? Across the country, leading designers, architects and builders are striving to meet a new standard in…

Keeping women at the center keeps a better future in focus

Almost 50 years ago, my distant cousin Estelle Griswold did something pretty remarkable: she took on a Connecticut law that banned birth control, brought it all the way to the Supreme Court, and won. Because of her determination, women all over the country get to decide whether and when to…

Track your Twitter engagement with Twitter Analytics

We often advise our partners to track their digital media results to measure the impact of their efforts. Examining communications impact is an important part of most any communications strategy, and when it comes to digital strategy, tools like Google Analytics and Facebook Insights can be extremely helpful. While Twitter…