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Digital

Keeping up with coal-to-clean energy transition with Energy Trend Tracker

With Labor Day upon us, we figured it would be an opportune time to take a quick look at all the hard work that’s gone on over the summer on the transition from coal to clean energy. Resource Media developed Energy Trend Tracker at the beginning of the year as…

5 best practices for photo captions that sing

Think about your blog posts. They probably include a photo or two. Hopefully authentic ones from your work. Perhaps taken by staff or volunteers, or crowdsourced from supporters.  If we’re describing your website, congratulations! You are already taking huge steps to draw supporters’ eyes and touch their hearts with smart…

Selling ‘zero net energy’

What’s the first thing that comes to mind when you hear “zero net energy”? What about “zero energy” or “net zero energy”? And what about if I use these phrases to describe a building? Across the country, leading designers, architects and builders are striving to meet a new standard in…

Keeping women at the center keeps a better future in focus

Almost 50 years ago, my distant cousin Estelle Griswold did something pretty remarkable: she took on a Connecticut law that banned birth control, brought it all the way to the Supreme Court, and won. Because of her determination, women all over the country get to decide whether and when to…

Track your Twitter engagement with Twitter Analytics

We often advise our partners to track their digital media results to measure the impact of their efforts. Examining communications impact is an important part of most any communications strategy, and when it comes to digital strategy, tools like Google Analytics and Facebook Insights can be extremely helpful. While Twitter…

Interview: Amy Marquis, The Digital Naturalist

If anyone knows about effective film and photography advocacy, it is Amy Marquis. In an effort to help others understand the world of digital advocacy, she created The Digital Naturalist in 2010, a website that examines the elements of what makes advocacy videos go viral or be a complete flop.…

What brain science tells us about website design

According to the National Center for Biotechnology Information, the average attention span is now just 8 seconds. That doesn’t give us a lot of time to engage website visitors before they lose interest and click elsewhere. Fortunately, the science that is tracking our shrinking attention spans also offers some insights…

How to make Facebook work for you

Facebook is a big social network, with over 1 billion users around the world, and over 125 million U.S. users active on the site every day. When it makes a big change, it’s big news. Lately, the change that has everyone buzzing is the precipitous drop in organic reach for…

Turning building owners on to energy use tracking

What does it take to convince building owners of the value of tracking their property’s energy use? By telling them it will save them money, that it is easy to do, or that their peers are already doing it? And what are the best ways to reach these owners? Through…

5 great visual stories from Exposure, and what you can learn from them

Ever seen a picture, a painting, or a photo, and wondered "what the heck is that?" You’re not alone. It’s how our brains work. In order to "know" what we see, we need to have seen it, or something similar to it, before. It’s easy to recognize a mountain, because,…