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Digital

Connecting the dots on #waterjustice

Water has been central to our work for decades. Whether we’re fighting to close a dirty and outdated coal plant in Nevada, advocating for forest protection in New Jersey, or promoting women’s health in the Global South, we know that no community or landscape can thrive without clean, safe and…

Tips for planning your next visual project

A worksheet you can use for visual project planning is available for download at visualstorylab.org. Good image research starts with thoughtful planning to identify goals and desired outcomes for the communications outreach, target audiences and the channels needed to reach them, and the interests and values of your audiences. A…

What They See Matters: A New Guide on Image Testing

Have you ever picked out what you thought was the perfect gift for a friend or family member, only to find out when they opened it that it wasn’t quite what they  had hoped for? Thank goodness for receipts. Communicators pick out “gifts” of a sort -- pictures and words…

Building Your Tweet Cred: Part 2

A How-To Guide For Nonprofits For Part I of this two-part series, click here Part 2: Develop Your Twitter Strategy You’ve created a profile with a robust bio and stirring visuals, and now you know the lingo. It’s time to think about what you want to accomplish. Step 1: Identify…

Building Your Tweet Cred: Part 1

A How-To Guide For Nonprofits To download the full guide, click here. With over 300 million monthly users, Twitter has quickly become the platform of choice for many nonprofits seeking to reach their followers. By creating a well-designed Twitter account, organizations can tell their story, engage communities, enlarge their volunteer…

Your place for the perfect pattern

Just like a fashion designer needs a good fabric store, web designers need a solid selection of high quality patterns and textures. You can try making your own designs or scouring the web for hi-res Public Domain pics, or you can choose from the 400+ professionally designed patterns at SubtlePatterns.com.…

How to resize images for social media

There’s nothing more disappointing than a perfect graphic severed by social media. From cover photos to Twitter pictures, Facebook posts to Pinterest thumbnails, every outlet has different places for images with slightly different dimensions. The last thing you want is your main message cut in half because your picture doesn’t…

Is it fair to call “brand journalism” journalism?

How much does a source matter? Do we care if we get our daily dose of Internet memes and animals pictures from the Post or Purina? The clicks say no. A cover story in a past issue of the Columbia Journalism Review (CJR) delves into the modern and mysterious beast…

Facebook Communities: 4 Ways to Engage

While newer tools like SnapChat and Periscope may get all the buzz, Facebook is still the most popular social network by miles. According to Pew Research Center, 71% of online adults use Facebook. And many of them go there in search of community (whether that means keeping in touch with far-flung…

Building Community with Facebook

When I moved to Seattle in 2008, the first thing I tried to do was make some like-minded friends. A new city can feel pretty isolating without human connections. Growing up in Canada meant that I was lucky to receive lots of practice being friendly and outgoing with people who…