What do The Most Amazing Online Organizing Guide Ever, The Range blog at High Country News and a tweet from the UN WOMEN agency have in common? Besides residing in former Alaska Senator Ted Stevens’ “series of tubes,” the answer is the Resource Media connection. We provide a wide range…
So, you’re hooked on Pinterest and you want to get in on the action on behalf of your own organization or cause. You’ve created an account and you’re ready to create your first board. You ask yourself, should I start with a board for this project or that project? Or,…
Rapid, rampant & red. It's been great watching my Facebook feed over the last few days. First the Human Rights Campaign logo began showing up as profile pix, everywhere, by all sorts of friends from many walks of life. But the fun really kicked in when people started mashing up…
Modern debate is lightning fast. Most news outlets have opportunities for readers to post comments at the end of online articles and blog posts immediately after the piece is published. No more waiting for the Post Office and editor’s desk to process your letter to the editor. The price of…
According to a 2012 benchmark study, only 14% of recipients open the average nonprofit email, and just over 2% click on a link. That means up to 85% of your members and supporters aren’t even seeing your carefully crafted messages, and 98% of your fundraising and action appeals are going…
This graphic from Physicians Committee for Responsible Medicine isn't much to look at. But it made the New York Times in 2010, and continues making rounds in the blogosophere today. Why? Because it puts a (still timely) agricultural policy topic in context with people's plates and pocketbooks. We've written recently…
The smart folks at New Organizing Institute know a thing or two about community management, and we thought their recent post on responding to opposition or criticism on Twitter was too good not to share: Haters gonna hate (don't feed the trolls) Whether you're online or not, there are people…
Our friends over at Al Gore's Climate Reality Project just launched a new online game to fight the climate deniers, called Reality Drop. Here's a post from President and CEO Maggie Fox introducing their new toy, er, tool. Reality Drop: A New Way to Fight Climate Denial…
I was part of a peer learning group Beth Kanter convened when she was writing Measuring the Networked Nonprofit. I was excited and terrified, and, ultimately, didn’t even complete my pilot project. Work intervened. Flash forward 18 months, and I’ve become a measurement evangelist. It’s still scary to set quantifiable…
With 24/7 internet access on smartphones and tablets, folks these days are drowning in information. As screens and attention spans shrink, so too must our content. In the past couple years, blog posts have given way to Facebook updates, Tumblrs, and tweets. And the meteoric rise of Instagram and Pinterest…
