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Digital

How to use Infogr.am

Have you ever seen a great infographic on social media and wished you could make one for you own organization? Well now you can. Infogr.am, and online infographic generator makes it easy to express your data in a visually captivating way. As we’ve discussed in previous posts, infographics are a…

Giving credit where credit is due: How to attribute images used on the web

If you are publishing content on the web, or social media sites, you are probably using photos or images you’ve found through a search on the web. Sometimes, it can be tricky attributing photos properly, and it’s important to do so correctly. The reason it’s important to be correct about…

Webinar: Winning Imagery for Energy Efficiency

If you’ve been following our visual communications work, you already know that good visuals are essential to successful outreach and communication. Human beings are visual creatures – more than 60 percent of our brain is devoted to visual processing. And study after study has shown that visuals are much more…

Measuring what matters

One of the coolest things about digital communications is the real time feedback we get. Within minutes of posting to Facebook or sending an email, I can start assessing performance. This data can help us hone content and engagement strategies. But, it’s easy to get bogged down in tracking the…

Infinite icons from The Noun Project

Whether you are creating an infographic, illustration, brand, or logo, clear and concise icons can make visual communication easy. But designing a simple clean icon can be harder than it looks, and finding useable images online can be even trickier. Enter The Noun Project, an easy to use online goldmine…

Picture yourself with us: How supporter photos add a new edge to canvassing

We all know that a picture is worth a thousand words but a new experiment conducted by Amnesty International suggests that it might also be worth over a million dollars in donations. Canvassers for the organization recently added one simple step to their recruitment strategy in Toronto: photographing new supporters.…

A comeback story deserves a great website

As we’ve said elsewhere on this blog, visuals and personal stories are powerful tools to help connect people emotionally to important issues. The new Great Lakes Impact website—launched yesterday by the Joyce Foundation—combines strong visuals and human-centric stories to draw viewers into the progress that’s been made in recent years…

Tapping into Twitter as the ultimate soapbox

This just in: Twitter remains an absolutely terrific way to spark interest and dialogue around key policy issues. Here in California, we helped clean energy supporters use Twitter to help fend off 2014 oil industry attacks on the state’s landmark climate law, AB 32. After we began circulating model Tweets…

The “eyes” have it: why your photos should make eye contact

We’ve all received the advice, “make eye contact!” But it turns out there’s psychological and scientific backing to this maxim, and it holds true for good impressions and visual storytelling. Researchers from the Cornell University Food and Brand lab surveyed 86 different cereal box characters and found that 57 gazed…

Times New Roman or Calibri? Your choice may spell success or failure for your communication

You know that restaurants put a lot of effort into making decisions, such as creating atmosphere and choosing what dishes to serve, but did you know that includes choosing fonts for menus and more? Researchers have found that font choices impact whether customers will stop to read a message, and…