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Digital

What brain science tells us about website design

According to the National Center for Biotechnology Information, the average attention span is now just 8 seconds. That doesn’t give us a lot of time to engage website visitors before they lose interest and click elsewhere. Fortunately, the science that is tracking our shrinking attention spans also offers some insights…

How to make Facebook work for you

Facebook is a big social network, with over 1 billion users around the world, and over 125 million U.S. users active on the site every day. When it makes a big change, it’s big news. Lately, the change that has everyone buzzing is the precipitous drop in organic reach for…

Turning building owners on to energy use tracking

What does it take to convince building owners of the value of tracking their property’s energy use? By telling them it will save them money, that it is easy to do, or that their peers are already doing it? And what are the best ways to reach these owners? Through…

5 great visual stories from Exposure, and what you can learn from them

Ever seen a picture, a painting, or a photo, and wondered "what the heck is that?" You’re not alone. It’s how our brains work. In order to "know" what we see, we need to have seen it, or something similar to it, before. It’s easy to recognize a mountain, because,…

Want your content to go viral? Catch this

Editor's note: This originally appeared at The Communications Network website, and is reposted here with permission. Want to learn how to make your content spread like a virus? Catch the latest in the Communications Network Zero to Ninety series. In the video below, I share four tips to help your content go viral…

SelfEE photo contest shedding light on “hidden” energy efficiency

How do you take a picture of something invisible? That’s the challenge with choosing the right image to go with an energy efficiency message. Energy efficiency advocates get jealous of colleagues who work on renewables like wind and solar, with their stock image galleries jam packed with idyllic sunrises and…

From hoarder to order: Organizing a photo library

I’m a saver. If I see a great photo, I grab it knowing there will be a project down the road it will be perfect for. While I prefer to think of myself as delightfully proactive, my computer desktop is telling me I’m a hot mess. Well, if you’re anything…

What makes an image stand out on Instagram?

Since its launch in 2010, Instagram has gained significant prominence in the social media world. Just about everyone is Instagraming, but not everyone is taking quality pictures that generate good engagement. So what makes a good image stand out from the rest? We came across an interesting study recently that…

Using video for social change (Part 2)

You’re making a video! That’s awesome. Now what? In my first post I shared several core concepts we use when building video for social change: creating effective viewer engagement, finding a story about an individual to represent your cause, and sharing successes rather than dwelling on problems. As you move…

Using video for social change (Part 1)

Videos have taken center stage in communications: explainer videos describe how a new app works; instructional videos show how to change your furnace’s air filter; advertising videos are designed to go viral (like that Dollar Shave Club spot). If you’re trying to drive social or environmental change, you are asking…