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Resources

Giving credit where credit is due: How to attribute images used on the web

If you are publishing content on the web, or social media sites, you are probably using photos or images you’ve found through a search on the web. Sometimes, it can be tricky attributing photos properly, and it’s important to do so correctly. The reason it’s important to be correct about…

Measuring what matters

One of the coolest things about digital communications is the real time feedback we get. Within minutes of posting to Facebook or sending an email, I can start assessing performance. This data can help us hone content and engagement strategies. But, it’s easy to get bogged down in tracking the…

Hacking and password security

Another day, another data breach. We have been inured to the news of corporations being hacked and our data being spilled out into the black market: Target, Home Depot, Anthem, Primera, American Express, Chase, Twitter… These represent large scale, sophisticated hacks, in most cases, targeting personal and financial information. But…

Shedding new light on energy efficiency

When you do a Google image search on energy efficiency, what comes up? You guessed it - a whole lot of CFL light bulbs. Our current visual vocabulary for energy efficiency is woefully inadequate for the task of inspiring Americans to save energy. Good visuals are essential to successful outreach…

Tapping into Twitter as the ultimate soapbox

This just in: Twitter remains an absolutely terrific way to spark interest and dialogue around key policy issues. Here in California, we helped clean energy supporters use Twitter to help fend off 2014 oil industry attacks on the state’s landmark climate law, AB 32. After we began circulating model Tweets…

How to change what people are saying about your organization

This is Part 1 of a two-part series. When was the last time you went to the doctor for a check-up? Hopefully, it was in the past year. But, what about your organization? Have you given it a check-up recently? Specifically, have you checked on the health of your organization’s…

Stepping outside to look inside

One could argue that change rarely happens when we are completely comfortable. When I am operating at my best, I am consciously placing at least one foot outside my comfort zone. Other times, I need to be reminded to keep moving. Other times I need to be pushed a bit.…

On diversity & inclusion: Starting to break the “green ceiling”

There’s been a lot of discussion recently of the stubbornly homogenous composition of the mainstream environmental movement. This summer, a comprehensive report found that environmental organizations and agencies have yet to break down the 12-16% "green ceiling" for recruiting and retaining people of color to their staff. In plain language:…

What’s your message? This worksheet just made your job easier.

We are in throes of campaign season as candidates rush from event to event to gin up votes as we get closer to Election Day. Every one of those candidates who is successful on November 4 will probably have carefully crafted a message that resonates with their pool of voters.…

A rooftop solar revolution

Who benefits from rooftop solar? If you’re thinking only rich folks can afford those snazzy solar panels – well, that’s where you’re wrong. For low-income families, electricity bills can break the bank: low-income households spend four times as much of their income on utilities as average consumers. Making rooftop solar affordable (through…