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branding

How to change what people are saying about your organization

This is Part 1 of a two-part series. When was the last time you went to the doctor for a check-up? Hopefully, it was in the past year. But, what about your organization? Have you given it a check-up recently? Specifically, have you checked on the health of your organization’s…

Marriage equality’s visual vocabulary

Rapid, rampant & red.  It's been great watching my Facebook feed over the last few days.  First the Human Rights Campaign logo began showing up as profile pix, everywhere, by all sorts of friends from many walks of life.  But the fun really kicked in when people started mashing up…

Branding: it pays to stand out from the crowd

With tight budgets and many demands on their time, nonprofits leaders often view branding projects with skepticism. Why spend hard-earned dollars navel-gazing when you can invest it in program work instead? It’s a good question, and the intangible benefits of branding can be hard to quantify. But a powerful brand…