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lab report

3 video tips from the Visual Story Lab

Steve Stockman, a Hollywood writer/producer/director and author of How to Shoot Video That Doesn’t Suck, advises that nonprofits avoid a cause- or organization-centered approach to video. Instead, they should do audience-centered video. Why? Because you don’t get to decide whether your audience watches your whole video – the audience does.…

Using photos to generate media coverage

Want to win the race to front-page glory? Pitch media using photos. Photos are a great way to garner media attention and public support. Bernard Gwertzman, former foreign editor of the New York Times once said, “A story is more likely to get on the front page if it’s a…

Visuals: Your brain’s Post-it notes

I’m waiting for more copy cats to come out of the woodwork after seeing two different organizations perform some “think twice” magic recently with their efforts to get clicktivists to do more than just click. First, I saw UNICEF Sweden launch a “Likes Don’t Save Lives” campaign. You try reading…

Want to be as successful as REI?

When Sally Jewell was nominated as the next Interior Secretary, people who knew her during her tenure as REI’s chief executive hailed her leadership at the national outdoor retailer. As a fellow Seattleite, I can vouch for that. I heard nothing but good things about her smarts and competence. But,…

Trendspotter says 1B pics to be uploaded per day in 2014!

Two weeks ago, Silicon Valley trendspotter Mary Meeker released her 2013 Internet Trends report. The headline? In 2014, she expects that 1 billion photos will be uploaded and shared on the Internet each day. That is a staggering figure, largely driven by the rapid growth of Snapchat and Instagram, with…