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Strategy

Is it catching? Campaign lessons from Salsa and Web of Change

With all the data available these days about what’s getting liked and shared online, researchers have been working overtime to crack the code for virality. A recent post in the Harvard Business Review emphasized the importance of feelings like curiosity and amazement, and a Wharton study from 2012 found that…

How to package solutions stories for online media

The Internet is a vast, weird space filled with fast-changing “rules,” a generally poor signal-to-noise ratio, and a very uneven distribution of power. And cat videos. Tons of cat videos. Getting attention in this environment requires both a good story and smart packaging. Before joining up with Resource Media, I…

Investigative Reporting: Gone The Way Of The Typewriter?

Ah, local TV news. Weather, sports, ambulance chasing. No real reporting, right? Not so fast. Amid growing attention to a small indigenous community in southeastern Nevada whose health and traditional practices have been devastated by pollution spewed from a nearly 50-year-old coal-fired power plant near their homes, NBC affiliate News…

Say it With Pictures: 10 Tips for Killer Infographics

I’ve been scooped by the Chronicle of Philanthropy! Yep, one of our funder friends sent me an article from the Chronicle many months ago with good guidance on infographics. Below, we’ve combined the Chronicle’s excellent advice with some of our own, based on experience communicating issues as complex as climate…

Mobilizing Millennials

Can you guess the average age of a member of The Nature Conservancy?  65. Now, take a gander at guessing the average age of a new member of TNC.  62! Last question…and this is the kicker: what percent of TNC’s members are under the age of 40?  A paltry 5%.…