If you’ve been following our visual communications work, you already know that good visuals are essential to successful outreach and communication. Human beings are visual creatures – more than 60 percent of our brain is devoted to visual processing. And study after study has shown that visuals are much more effective than words alone in stoking people’s emotions and inspiring them to act.
For energy efficiency advocates, finding good imagery to go with action-oriented appeals can be a challenge. The boring old CFL bulb – an image that has become the de facto poster child for energy efficiency – just doesn’t cut it. We need a better visual vocabulary to inspire Americans to save energy.
So, what types of energy efficiency imagery really work?
Resource Media recently conducted focus groups with homeowners and renters in urban centers to assess their reactions to images and videos related to energy efficiency. The resulting report, “Beyond the CFL: Winning Imagery for Energy Efficiency,” suggests several strategies to make energy efficiency imagery more appealing, inspiring and engaging.
Lead researchers Debbie Slobe and Amy Frykman will host a webinar to share findings from the report and answer questions. Please join us on Tuesday, May 19th at 10am PDT for this special event. You can register here.