Social media measurement worksheet

February 26, 2013

With social media measurement, sometimes simple is best. There are automated tools like Sparkwise and SumAll that will pull metrics in from various websites and track change over time, but I believe half of the magic of measurement is the practice. Numbers alone don’t tell a complete story–you need to take notes about the content or events that cause spikes or drops in engagement so you can refine your approach over time. And that’s why I go low-tech with a very simple Excel spreadsheet.

You can download it here.