Hard to believe, but we sent our first e-newsletter just over a year ago, in November 2012. We have been fine-tuning it ever since, studying email data to see what inspires you, dear readers, to click and share. We also pore over our website analytics to see what kinds of blog posts and resources generate the most interest.
We wanted to end the year by highlighting a few of 2013’s greatest hits, in case you missed them. These are the tips and tools that our community seemed to find most helpful. Take a gander, and then let us know what kind of content you would like to see in 2014.
- Visual Storytelling guide: Published in May, this report has been downloaded nearly 5,000 times by readers on seven continents, and was recently translated into Arabic. It has also inspired a series of image testing projects.
- Recipe for effective infographics: We outline a process for developing infographics that tell a story in this blog post and tip sheet.
- Rain gardens communications and outreach guide: Produced with support input from many long-standing green infrastructure partners, this guide was promoted on the EPA listserv last month.
- Email best practices and A/B testing tips: We’re not the only ones studying email metrics! The e-nonprofits benchmarking study found that open and click through rates are dropping, so we rounded up top tips for engaging your readers and created a step-by-step guide for email testing.
- Fracking vs. the American dream: Our energy team pulled together dozens of studies that show the real costs of fracking for homeowners and communities.
Check out our Visual Story Lab and toolbox for more tip sheets on everything from messaging to mobile video and social media measurement. Then drop me a line at email@example.com to let us know what kind of content you’d like to see in 2014!