Bringing human impact stories to life on a global stage

Following our recent branding collaboration with the Pacific Institute, Resource Media was invited to develop a global video series for the Water Resilience Coalition (WRC) — a CEO-led initiative tackling the global water crisis. The series was designed to showcase WRC’s work mobilizing companies, NGOs, and local stakeholders to take meaningful, collective action to protect freshwater resources and address water scarcity around the world. The first episode needed to set the standard for the web series by anchoring the story in a local context, showcasing its strong partnerships, and creating a visual approach that could be easily adapted for future episodes.

Making the series cohesive

As a global coalition of diverse leaders supporting NGOs and local groups in water conservation, the WRC needed a cohesive narrative — a clear throughline to unify its many stories. But how do you shape and connect these narratives while honoring the unique context of each place and partnership?

Designing a compelling roadmap

With deep expertise in both water issues and storytelling, Resource Media’s creative team recognized the importance of grounding the narrative in the voices of its diverse stakeholders. We engaged with WRC leadership, communications teams, and local partners in Brazil to fully understand the collective impact of the work on the ground. From these insights, we developed a unifying title for the series — Ripples in Water Resilience — a nod to both water and the ripple effect of local actions driving global change. Drawing inspiration from the UN Global Compact’s brand, we also designed a flexible visual system that aligned with their identity while giving the series its own distinctive look through custom graphics, animation, and storytelling elements. Ultimately, the first episode struck the right balance by being cohesive, brand-aligned, and adaptable and featuring compelling storytellers who brought the work to life in their own voices across the partnership network.

The series debuted at COP27 in Cairo, Egypt, and was a leading event for the WRC, which presented the film in front of global audiences and participants.