“You have the same number of hours in the day as Beyoncé.”
Fundamental to Sian’s approach to her work is leveraging cultural power for community engagement and social change. In her role as managing director at Resource Media, she is a trusted partner for community health partners in the Seattle, King County region, providing communications capacity for video and content production, advertising, earned media and social promotion, while staying attuned to the needs, messaging and bandwidth for BIPOC-led organizations. She continuously expands and improves her approaches through her work as an instructor of multicultural marketing at the University of Washington’s CommLead program. As a part of her solidarity work to support communities directly, she is a board member for AMT Up 3D, a Black-led nonprofit that fosters wellness, leadership and economic opportunities through the sport of double dutch. Her board work for The International Examiner, the Pacific NW’s longest running AAPI-led and serving newspaper, provides a unique lens into cross-generational and place-based leadership through storytelling. Sian’s current and past clients include the Bill & Melinda Gates Foundation, Skoll Foundation, Public Health, Seattle & King County, If/When/How, Center for Multicultural Health and the Department of Energy and EPA under the Obama administration