“You have to go through the wild ideas to get to the actionable ideas.”
Xio is a creative strategist with more than eight years of experience helping progressive organizations transform big ideas into compelling communications. Working across movement spaces, she has notable expertise in immigration, public health, and environmental justice. She partners with nonprofits, advocacy groups, coalitions, and public agencies to develop resonant campaigns and flexible brand systems.
Xio brings a deep knowledge of brand strategy, graphic design, illustration, website strategy, and video storytelling to help movements tell better stories. She recently led a multichannel campaign to direct low-income Seattle residents to the city’s affordability programs, helped a San Diego-based environmental health organization build their base of support among the local Latine community through a bilingual pledge campaign, and is currently leading the creative strategy for a GOTV campaign with an immigrant justice group in Arizona.
Xio lives in a little yellow house in the Pacific Northwest, where she enjoys exploring, making art, and proselytizing about her favorite hot sauce. She brings this enthusiasm to her work, and believes the best work is collaborative, the best systems outlast trends, and fresh creative solutions are what propel movements forward.