“You have the same number of hours in the day as Beyoncé.”
Experience and expertise
Fundamental to Sian’s approach to her work is leveraging cultural power for community engagement and social change. In her role as managing director at Resource Media, she is a trusted partner to clients, providing communications capacity for video and content production, advertising, earned media, and social promotion, while staying attuned to the needs, messaging, and bandwidth for community-led organizations.
Highlights and background
For years Sian worked with organizations and coalitions to reduce toxic chemical exposure in everyday products, especially those facing disproportionate health harms, like domestic and nail salon workers. She counts salmon and orcas as some of the beneficiaries of her work, having worked to pass some of the strongest orca protection legislation in WA state history. In 2021 she jumped into action for Public Health, Seattle & King County, executing their multicultural public education advertising campaigns, from masking, to social distancing, to vaccines.
As a part of her solidarity work to support communities directly, she is a board member for Double Dutch Divas, a Black-led nonprofit that fosters wellness, leadership, and economic opportunities through the sport of double dutch. Her board work for for The International Examiner, the Pacific NW’s longest running AAPI-led and serving newspaper, provides a unique lens into cross-generational and place-based leadership through storytelling.
Sian continuously expands and improves her approaches through her work as an instructor of multicultural marketing at the University of Washington’s CommLead program. Her current and past clients include the Gates Foundation, Skoll Foundation, Weaving Voices for Health & Justice, If/When/How, King County Department of Natural Resources & Parks, Center for MultiCultural Health, and the Department of Energy and EPA under the Obama administration.