IRMA Self-Assessment Tool Launch

The launch of the Responsible Mining Self-Assessment Tool is scheduled for 20 September 2018. This document includes draft social media content for Steering Committee members with organizational social media channels. We encourage you to post to Facebook and tweet in advance of the launch to build up interest; to announce the launch; and over the weeks following the launch.

The following social media toolkit includes:

  • Suggested tweets
  • Suggested Facebook posts
  • Downloadable memes to be added to any social media posts

Twitter

Please modify the tweets as you see fit to align with the voice of your organization, and insert handles for @ArcelorMittalUS, @AngloAmerican, @Microsoft, etc.

The day of the launch

  • #ResponsibleMining benefits communities, livelihoods, and the environment. Companies can use the #MiningStandard and the new Mine Measure self-assessment tool to demonstrate their commitment to responsible practices. tools.responsiblemining.net/self-assess
  • Companies are demonstrating their effort toward #ResponsibleMining with the brand-new Mine Measure self-assessment tool by the Initiative for Responsible Mining. [@company 1] and [@company 2] are companies that have joined the effort. tools.responsiblemining.net/self-assess

After the launch

  • The new Mine Measure self-assessment tool for #ResponsibleMining creates value for mine sites making a concrete commitment to best practices, helping protect communities & the environment. Let’s support #transparency increase value for responsible practices in mining! tools.responsiblemining.net/self-assess

Social media graphics for Twitter

Include pictures in your tweets and Facebook posts whenever possible. You can include more than one picture in a tweet. (Drag the image to your desktop or right-click on the image, save it to your desktop or smartphone and upload it to your tweet.)

Graphics can also be accessed via Dropbox, here.

IRMA Standard Launch-1 IRMA Standard Launch

IRMA Standard Launch-3 IRMA Standard Launch-2

IRMA Standard Launch-4 IRMA Standard Launch-7

IRMA Standard Launch-5 IRMA Standard Launch-9

IRMA Standard Launch-8 IRMA Standard Launch-6

Additional hashtags

We encourage you to use additional hashtags in various tweets as appropriate for your audience. Using them will ensure greater engagement.

  • #mining
  • #extractives
  • #CSR
  • #ESG
  • #transparency
  • #supplychange
  • #procurement
  • #globaldev
  • #sharedvalue
  • #SRI
  • #triplebottomline

Facebook

We encourage you to attach one of the ready-to-go social media images below with your post. (Drag the image to your desktop or right-click on the image, save it to your desktop or smartphone and upload it to your post.)

The day of the launch

Just released: the new Mine Measure self-assessment tool by the Initiative for Responsible Mining (IRMA) gives mining sites a way to demonstrate their commitment to best practices around the world. We’ve forged unique partnerships between social change groups and business leaders to develop a standard for assessment. Together, we’re helping shape the future of mining today in ways that work for communities, companies, and customers. Join us! tools.responsiblemining.net/self-assess

After the launch 

After 10 years of hard work, the Initiative for Responsible Mining Assurance (IRMA) has launched a Mine Measure self-assessment tool so mining sites can demonstrate a commitment to social and environmental responsibility and the new Standard for Responsible Mining. Our work on the Steering Committee reflects dedication to communities, companies and customers. tools.responsiblemining.net/self-assess

Social media graphics for Facebook

(Graphics can also be accessed via Dropbox, here.)

 

 

 

IRMA Facebook Standard Launch Facebook IRMA standard launch

IRMA Standard Launch-FB IRMA standard launch FB 2