Claudia brings a wealth of knowledge and experience in the digital advertising landscape, which includes digital media planning and research, digital media buying, reporting and analytics and creative direction. She has experience running digital media campaigns across the various paid social platforms, SEM, display, online video and audio. Her work centers around bringing forward important messages to people to generate awareness, consideration and results around them.
Claudia comes to Resource Media with five years of experience in the digital advertising space. Most recently, she worked in non-profit fundraising, helping to meet yearly fundraising goals for various non-profit organizations including The Trust for Public Land and City of Hope while maintaining a positive return on ad spend. She has also worked in advocacy and lead generation campaigns for non-profit organizations, helping to increase awareness and consideration of certain issue areas and the work of these organizations.