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Pragmatic Environmentalism

These days, being an environmentalist doesn’t mean what it used to. There’s little or no “nature” left that hasn’t been touched in some way by human activities. And like the proverbial butterfly, the impacts of our actions in one place – whether it’s pumping greenhouse gases into the atmosphere, or…

What do politics, biology and James Bond have in common?

It is only a matter of days before the next James Bond movie, Skyfall, comes out, and I for one cannot wait. Aside from the beautiful locations and cars, James Bond always delivers a good story in the most satisfying way. We can all watch safe in the knowledge that…

The Epic Battle Continues…will the myth or the fact win out?

It’s election season. And that means that candidates are hurling accusations against each other left and right. And the candidates on the receiving end are having to respond to false accusations with their version of the “truth.” In the nonprofit world, we have the distinct pleasure of dealing with this…

What’s renewable, safe and growing twice as fast as the overall economy?

Two weeks out from Election Day, there is hardly a national issue that is not, to some degree, solved by clean energy. Jobs, the economy, public health, national security and – of course – the environment, all have roads leading back to clean energy. But since the biggest issues of…

New and improved (and with fewer channels)…

There is a phrase making the rounds in the communisphere and it’s called, “remote control culture.” If you don’t capture someone's interest quickly, they move on to the next channel.  You must find the information that is most interesting to your audience – feed them food they like and they’ll…

Our take on Tuesday’s debate

What happens when you ask a gaggle of news junkies to share takeaways from a presidential debate?  Well, you get a whole lotta communications insight and no small amount of snark.  Resource Medians chimed in post-debate.  See what you think. Traditional feeds social, social feeds traditional. In covering a debate…

The Blind Spot: Nonprofits and Visual Communications

Nonprofits have made tremendous progress over the past two decades by embracing the use of values-based messaging to connect with our audiences. We’ve learned to use research, and not just a gut feeling, to develop effective messages. But how do we choose the visuals that accompany our messages, or that…

Storytelling: A master class

Hearing a master storyteller talk about how to tell a story is inspiring and intimidating. It is a bit like watching Julia Child whip up a TV meal. It is tempting to mutter, "Easy for you to say," which is masking a sinking "I am not worthy" feeling. In his…

Choosing the rights words and images

Climate communications is a tough job, but the team at Climate Access is making it easier by sharing tried and true techniques. We were very glad to share some of our lessons from the field in two recent posts: Messages that move On shooting polar bears: Communicating climate visually. Whether…

Guest Post: Whole tree biomass is the new coal

At a time when scientific evidence is mounting that burning trees for electricity will actually result in increased carbon emissions when compared to coal over the next 30 to 50 years, utilities in Europe are making a mad dash to convert coal burning power plants to wood, all in the name of “renewable…

California Creates Nation’s First Statewide Underwater Park System

In June, Resource Media joined with ocean fans around the world in celebrating the completion of California’s network of marine protected areas. Many years in the making, the United States’ first statewide system of underwater parks came about as the result of the visionary Marine Life Protection Act and the…

Lake Invaders: Algae blooms turning America’s lakes into toxic pools

That’s ABC News’ headline for its recent investigation into the economic and health costs of toxic blue-green algae that is spreading across the US. The TV segment, which aired first on World News Tonight, is hard-hitting, laying the blame for blooms in the Great Lakes squarely on agricultural runoff. Other…

Intern Report: My Summer Reading List

The first email I received as an intern at Resource Media was titled “Your Summer Reading List.” My first reaction was “Huh? You care if your interns read?” I was psyched to learn quickly that this is a place that believes bringing in and talking about new ideas is crucial…