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Energy

Lessons from the Empire State Building

In 2009, a team of workers set up a secret workshop in an unmarked room on the 5th floor of the Empire State Building. In the dark of night, well after the throngs of tourists had departed, the workshop leapt into action. Workers dashed through the building’s 100 floors, each…

An “online collage” for clean energy access in developing countries

“We are more than happy, because we don’t have power cuts in our system,” says Rafiqul Islam, a resident of Islampur in northern Bangladesh and one of 15 million Bangladeshis whose homes are powered by solar. “For those who are connected with the national grid, blackouts are regular,” he adds.…

Financial crisis and coal?

A lot of news and information about energy comes across my desk every day, so it’s not often that I get past the first page of anything, much less page 90. Yet that’s just where I found myself recently -- page 90-91 of a utility regulatory proceedings document from New…

Webinar: Winning Imagery for Energy Efficiency

If you’ve been following our visual communications work, you already know that good visuals are essential to successful outreach and communication. Human beings are visual creatures – more than 60 percent of our brain is devoted to visual processing. And study after study has shown that visuals are much more…

Shedding new light on energy efficiency

When you do a Google image search on energy efficiency, what comes up? You guessed it - a whole lot of CFL light bulbs. Our current visual vocabulary for energy efficiency is woefully inadequate for the task of inspiring Americans to save energy. Good visuals are essential to successful outreach…

Tapping into Twitter as the ultimate soapbox

This just in: Twitter remains an absolutely terrific way to spark interest and dialogue around key policy issues. Here in California, we helped clean energy supporters use Twitter to help fend off 2014 oil industry attacks on the state’s landmark climate law, AB 32. After we began circulating model Tweets…

ZNE pitch: no more apologies!

People involved with advancing zero net energy (ZNE) buildings spend a lot of time talking about how much ZNE buildings cost—or don’t cost—in an effort to convince the building sector that ZNE is not as expensive as they might think. Given that perceived cost is one of the biggest barriers…

A sneak peek at 2015’s big environment news

Think no one’s paying attention to the big environmental issues of the day? Think again. Last month, an overflow crowd attended an event at the Woodrow Wilson Center in Washington DC to hear journalists like the Wall Street Journal’s Amy Harder, Bloomberg’s Larry Pearl, and Randy Loftis of the Dallas…

Show & tell: Chicago’s first energy benchmarking report

One of the first lessons we learn about storytelling is that when we show (and tell), our stories are more interesting. That’s why kids bring in items from home to show-and-tell classmates about things they care about. When it comes to saving energy, finding ways to show what success looks…

Getting to zero: Best pitch for ZNE

For the last couple of years, Resource Media and the New Buildings Institute have been wrestling with a challenging question: What’s the best way to sell zero net energy (ZNE) buildings within the building sector? The good news is we’ve finally got an answer. At the upcoming Getting to Zero…