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Energy

In Responses to Clean Power Plan Stay, A Sharp Message to Those that Stand Still

Most were caught by surprise when the Supreme Court stayed the Clean Power Plan last week. But reaction came fast. There were responses from governors, state agencies, power companies, business groups, advocacy organizations and more. Here are a few of the messages that came through loud and clear in support…

Ack, What’s an ERC? Cliffsnotes on the Clean Power Plan

ERCs, allowances, leakage, mass-based, rate-based, set-asides, CEIP, EM&V, trading ready, glide path, RPS, EERS…. Got it? A lot of acronyms and terms come up in discussions about state compliance with the Clean Power Plan, the Environmental Protection Agency’s new standards for curbing carbon pollution from power plants. If you aren’t…

Clean Power Plan Communications: An Idea Book for Communicators

Maintaining a steady drumbeat of media and communications on a long-term issue or campaign that spans an extended period can be a challenge. After an initial wave of coverage, there are periodic bursts of media connected to major developments, but public exposure eventually tapers off as the media lose interest…

A Visual Way to Have a Say on Energy

When you buy a product or service you can mostly get what you want, right? For instance, with a new car purchase you can prioritize things like gas mileage, safety or other features in accordance with your values and needs. Now what about your home’s electricity -- is your money…

New Guide to Winning Messages on Energy Efficiency

Americans love energy efficiency. Poll after poll shows that overwhelming majorities of Americans have positive feelings about energy efficiency. So why aren’t there more policies in place to support this popular clean energy strategy? We’ve got some ideas for how to bridge that gap between public support and smart policies.…

Lessons from the Empire State Building

In 2009, a team of workers set up a secret workshop in an unmarked room on the 5th floor of the Empire State Building. In the dark of night, well after the throngs of tourists had departed, the workshop leapt into action. Workers dashed through the building’s 100 floors, each…

An “online collage” for clean energy access in developing countries

“We are more than happy, because we don’t have power cuts in our system,” says Rafiqul Islam, a resident of Islampur in northern Bangladesh and one of 15 million Bangladeshis whose homes are powered by solar. “For those who are connected with the national grid, blackouts are regular,” he adds.…

Financial crisis and coal?

A lot of news and information about energy comes across my desk every day, so it’s not often that I get past the first page of anything, much less page 90. Yet that’s just where I found myself recently -- page 90-91 of a utility regulatory proceedings document from New…

Webinar: Winning Imagery for Energy Efficiency

If you’ve been following our visual communications work, you already know that good visuals are essential to successful outreach and communication. Human beings are visual creatures – more than 60 percent of our brain is devoted to visual processing. And study after study has shown that visuals are much more…

Shedding new light on energy efficiency

When you do a Google image search on energy efficiency, what comes up? You guessed it - a whole lot of CFL light bulbs. Our current visual vocabulary for energy efficiency is woefully inadequate for the task of inspiring Americans to save energy. Good visuals are essential to successful outreach…