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Energy

Turning building owners on to energy use tracking

What does it take to convince building owners of the value of tracking their property’s energy use? By telling them it will save them money, that it is easy to do, or that their peers are already doing it? And what are the best ways to reach these owners? Through…

SelfEE photo contest shedding light on “hidden” energy efficiency

How do you take a picture of something invisible? That’s the challenge with choosing the right image to go with an energy efficiency message. Energy efficiency advocates get jealous of colleagues who work on renewables like wind and solar, with their stock image galleries jam packed with idyllic sunrises and…

Update: Fracking still impacting property values, property rights across America

Last fall, Resource Media compiled an in-depth media tipsheet to provide journalists with background information and sources about the growing body of evidence linking drilling with widespread impacts on property values, property rights and quality of life in communities across America. Since we first published Drilling vs. The American Dream,…

Drilling vs the American Dream: Fracking impacts on property rights and home values

There are currently more than 1.1 million active oil and gas wells in the United States, and more than 15 million Americans now live within a mile of the hundreds of thousands that have been drilled since 2000, according to an analysis by the Wall Street Journal. Made possible by…

Building energy reporting: Big data for leaner, smarter cities

Some of America’s major metro areas are getting smarter, richer and, dare we say, thinner—at least when it comes to their energy profiles—all thanks to adoption of energy benchmarking policies. This week, Washington, DC became the second U.S. city to disclose energy-use data on large, privately owned buildings. New York City was the first to do…

Track the rise of renewables with Energy Trend Tracker

For the past decade, Resource Media’s diverse work on energy issues has provided us with a front row seat to one of the most important stories of our time. Hardly a day a goes by where we don’t hear or read another story about the nation’s shift away from coal…

3 pictures that pop: Findings from a photo-testing study

So you’ve got a great message. Whether you’ve honed it through practice or polling, you know the importance of testing and learning how your audience reacts to your words, and putting that knowledge to use. But what about your pictures? When you select an image for a web page, ad…

Holding out for a hero

I just got back from the Behavior, Energy and Climate Conference (BECC) where I participated in a panel on storytelling. Would you be surprised if I told you that 3 out of the 4 panelists, myself included, made reference to superheroes when characterizing energy efficiency? The panel inspired a rousing…

Measuring up to achieve Zero Net Energy

You’ve heard it on this blog many times before: Successful advocacy organizations tend to have a healthy culture around measurement and evaluation. By setting clear goals and paying attention to what works and doesn’t work, successful groups constantly refine their strategies to achieve the maximum impact. At the recent Getting…

Interactive graphics help data tell a story

If you are the nation’s premiere energy efficiency research organization and you want to make your highly technical findings interesting to the public and energy professionals, what do you do? In preparing for the release of the American Council for an Energy-Efficient Economy’s latest report – the 2013 City Energy…