Resource Media worked with New Buildings Institute, a nonprofit organization that works to improve the energy performance of commercial buildings, to tackle an interesting challenge: What is the best way to “sell” zero net energy buildings to the building sector? ZNE buildings generate as much renewable energy on-site as they consume in a year and are the gold standard when it comes to sustainably-powered buildings. In addition to their green credentials, ZNE buildings promise another kind of green: The opportunity to zero out annual utility bills, resulting in years and years of savings for residents and building owners. For people who have drunk the ZNE Kool-Aid, it can be hard to grasp why more builders and designers aren’t shooting for ZNE status. Yet, despite the huge promise of ZNE to address many urban sustainability challenges, demand has lagged behind ZNE’s potential.