Resource Media is a rare breed of communications shop that serves as both the strategic brain and the implementation arm of our partner groups. We wear both thinking caps and marching boots. Our roots are deep in the earned media world of newspapers, radio and television, and we have a top-notch digital team and savvy issue experts that can pitch a blog story as well as an editorial, and then Facebook, tweet, and pin it to maximize visibility.
Our campaigns are grounded in a clear understanding of target audiences: what do they care about, where do they congregate, and who do they trust? We help partners find the right messages and spokespeople to elevate their issues and shape the public dialogue. But it’s a noisy world out there, and being heard is only half the battle. The other half is changing hearts and minds. Effective communications can build bridges, mobilize supporters, and shift the public debate. Information and community are powerful. Powerful enough to offset the financial advantage often enjoyed by those who would place personal gain over the common good.