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Brand

Your organizational brand is far more than just a logo or tagline. It is the face you present to the world: the what and why of your organization. A strong brand goes a long way towards galvanizing support, building capacity, and maintaining and articulating focus. Resource Media can help assess your brand health, develop a brand map, and ensure that all of your communications reflect a consistent organizational identity that resonates with target audiences and feels true to your values and culture.

ARTICLES AND RESOURCES

Frame Your Campaign to Win (PDF) >
Message Development and Delivery (PDF) >
Five Steps to Build Your Twitter Presence (PDF) >

STORIES FROM THE FIELD

Gorilla Doctors

S11_GorillaDoctorsAreIn1When the Mountain Gorilla Veterinary Project (MGVP) partnered with the UC Davis Wildlife Health Center, everyone agreed it was a…LEARN MORE

Every Bird Matters

S6_EveryBirdMatters2When the Deepwater Horizon disaster pumped nearly five million barrels of oil into the Gulf of Mexico in 2010, International…LEARN MORE

Thinking Like a River Basin

B17_ArizonaColoradoRiverAs climate change sweeps the Southwest, Carpe Diem West, an unlikely alliance of water managers, conservation advocates and scientists, is…LEARN MORE