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a/b testing

Email best practices and A/B testing

According to a 2012 benchmark study, only 14% of recipients open the average nonprofit email, and just over 2% click on a link. That means up to 85% of your members and supporters aren’t even seeing your carefully crafted messages, and 98% of your fundraising and action appeals are going…

Testing your website’s look and feel

Did you know that people form an opinion of your website in a mere fraction of a second? That’s right, a mere fraction of second. Do the math and realize that this impression is formed without reading even one line of your carefully-written web copy. It’s the design, the look…

Upworthy: What it takes to make good content go viral

Upworthy is social media with a mission. The smart folks there scour the world wide web for content that is both meaningful and awesome, and use their email list and social platforms to spread them far and wide. How do they do it? CTO Tim Jones dishes on their process…