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Email best practices and A/B testing

According to a 2012 benchmark study, only 14% of recipients open the average nonprofit email, and just over 2% click on a link. That means up to 85% of your members and supporters aren’t even seeing your carefully crafted messages, and 98% of your fundraising and action appeals are going…

Testing your website’s look and feel

Did you know that people form an opinion of your website in a mere fraction of a second? That’s right, a mere fraction of second. Do the math and realize that this impression is formed without reading even one line of your carefully-written web copy. It’s the design, the look…

Smarter nonprofit communications: measuring what works

From Instagram to Scoop.it. Tumblr to Twitter, nonprofits have more ways than ever before to reach prospective supporters and activists. You can make an infographic and blast it out via email and Facebook, create an online petition, or post a video on YouTube. The number of choices can be dizzying,…