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email

How to make Facebook work for you

Facebook is a big social network, with over 1 billion users around the world, and over 125 million U.S. users active on the site every day. When it makes a big change, it’s big news. Lately, the change that has everyone buzzing is the precipitous drop in organic reach for…

Email best practices and A/B testing

According to a 2012 benchmark study, only 14% of recipients open the average nonprofit email, and just over 2% click on a link. That means up to 85% of your members and supporters aren’t even seeing your carefully crafted messages, and 98% of your fundraising and action appeals are going…