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energy efficiency

The Power of People in Imagery

Which of the following images do you think would inspire you to purchase energy-efficient light bulbs? If you are anything like the test subjects of an experiment Resource Media ran with the SEE Change Institute, you’d have most likely picked the second image with the person in it. At Resource…

Shedding new light on energy efficiency

When you do a Google image search on energy efficiency, what comes up? You guessed it - a whole lot of CFL light bulbs. Our current visual vocabulary for energy efficiency is woefully inadequate for the task of inspiring Americans to save energy. Good visuals are essential to successful outreach…

Show & tell: Chicago’s first energy benchmarking report

One of the first lessons we learn about storytelling is that when we show (and tell), our stories are more interesting. That’s why kids bring in items from home to show-and-tell classmates about things they care about. When it comes to saving energy, finding ways to show what success looks…

Getting to zero: Best pitch for ZNE

For the last couple of years, Resource Media and the New Buildings Institute have been wrestling with a challenging question: What’s the best way to sell zero net energy (ZNE) buildings within the building sector? The good news is we’ve finally got an answer. At the upcoming Getting to Zero…

Close your eyes: visualizing energy efficiency

I have an exercise for you. In a second, I want you to close your eyes and tell me the first image that comes to mind when you think about energy efficiency. OK, go ahead. What popped into your head? Was it, by chance, a CFL light bulb? Maybe someone…

Turning building owners on to energy use tracking

What does it take to convince building owners of the value of tracking their property’s energy use? By telling them it will save them money, that it is easy to do, or that their peers are already doing it? And what are the best ways to reach these owners? Through…

SelfEE photo contest shedding light on “hidden” energy efficiency

How do you take a picture of something invisible? That’s the challenge with choosing the right image to go with an energy efficiency message. Energy efficiency advocates get jealous of colleagues who work on renewables like wind and solar, with their stock image galleries jam packed with idyllic sunrises and…

Holding out for a hero

I just got back from the Behavior, Energy and Climate Conference (BECC) where I participated in a panel on storytelling. Would you be surprised if I told you that 3 out of the 4 panelists, myself included, made reference to superheroes when characterizing energy efficiency? The panel inspired a rousing…

Measuring up to achieve Zero Net Energy

You’ve heard it on this blog many times before: Successful advocacy organizations tend to have a healthy culture around measurement and evaluation. By setting clear goals and paying attention to what works and doesn’t work, successful groups constantly refine their strategies to achieve the maximum impact. At the recent Getting…

Interactive graphics help data tell a story

If you are the nation’s premiere energy efficiency research organization and you want to make your highly technical findings interesting to the public and energy professionals, what do you do? In preparing for the release of the American Council for an Energy-Efficient Economy’s latest report – the 2013 City Energy…