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Donte Parks on Diversity vs. Inclusion, & Everything Else

I attended my first Seattle Interactive Conference this year and connected with Donte Parks, co-founder, VP, and cultural guru at Substantial. While chatting after the keynote address, we discovered some points of connection—namely our interest in making our respective work environments more inclusive for underrepresented groups including people who look like…

Facebook Communities: 4 Ways to Engage

While newer tools like SnapChat and Periscope may get all the buzz, Facebook is still the most popular social network by miles. According to Pew Research Center, 71% of online adults use Facebook. And many of them go there in search of community (whether that means keeping in touch with far-flung…

Building Community with Facebook

When I moved to Seattle in 2008, the first thing I tried to do was make some like-minded friends. A new city can feel pretty isolating without human connections. Growing up in Canada meant that I was lucky to receive lots of practice being friendly and outgoing with people who…

How to make Facebook work for you

Facebook is a big social network, with over 1 billion users around the world, and over 125 million U.S. users active on the site every day. When it makes a big change, it’s big news. Lately, the change that has everyone buzzing is the precipitous drop in organic reach for…

SelfEE photo contest shedding light on “hidden” energy efficiency

How do you take a picture of something invisible? That’s the challenge with choosing the right image to go with an energy efficiency message. Energy efficiency advocates get jealous of colleagues who work on renewables like wind and solar, with their stock image galleries jam packed with idyllic sunrises and…

How to get the most from the new Facebook Insights

With somewhere in the neighborhood of 1 billion worldwide users, Facebook is a great way for nonprofits to connect with people they know (and people they don’t know, yet) and spread the word about their good work. And thanks to Facebook’s new and improved Insights, it’s easier than ever to…

Visuals: Your brain’s Post-it notes

I’m waiting for more copy cats to come out of the woodwork after seeing two different organizations perform some “think twice” magic recently with their efforts to get clicktivists to do more than just click. First, I saw UNICEF Sweden launch a “Likes Don’t Save Lives” campaign. You try reading…

Using visual communications to Power Past Coal

One of the perks of working for Resource Media is getting to work with a bunch of different partners on diverse projects. Often, different projects match up in interesting ways, and sometimes, two come together to create something really powerful. That happened recently with our work on the Power Past…

Trendspotter says 1B pics to be uploaded per day in 2014!

Two weeks ago, Silicon Valley trendspotter Mary Meeker released her 2013 Internet Trends report. The headline? In 2014, she expects that 1 billion photos will be uploaded and shared on the Internet each day. That is a staggering figure, largely driven by the rapid growth of Snapchat and Instagram, with…