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What They See Matters: A New Guide on Image Testing

Have you ever picked out what you thought was the perfect gift for a friend or family member, only to find out when they opened it that it wasn’t quite what they  had hoped for? Thank goodness for receipts. Communicators pick out “gifts” of a sort -- pictures and words…

How to resize images for social media

There’s nothing more disappointing than a perfect graphic severed by social media. From cover photos to Twitter pictures, Facebook posts to Pinterest thumbnails, every outlet has different places for images with slightly different dimensions. The last thing you want is your main message cut in half because your picture doesn’t…

Five visual communications tips for the digital age

Oxford English Dictionary dubbed 2013 the year of the selfie. Experts predict nearly a trillion photos will be taken in 2014. With a camera in every smartphone, and Snapchat and Instagram growing gangbusters, one might think technology was fueling this photo boom. But our passion for pictures is as old…

Interview: Amy Marquis, The Digital Naturalist

If anyone knows about effective film and photography advocacy, it is Amy Marquis. In an effort to help others understand the world of digital advocacy, she created The Digital Naturalist in 2010, a website that examines the elements of what makes advocacy videos go viral or be a complete flop.…

Close your eyes: visualizing energy efficiency

I have an exercise for you. In a second, I want you to close your eyes and tell me the first image that comes to mind when you think about energy efficiency. OK, go ahead. What popped into your head? Was it, by chance, a CFL light bulb? Maybe someone…

On Camels and Creative Commons

Part two of our series on copyright law and images: We are glad that you have decided to abide by the holy law of copyright, but you still need to keep your boss happy and find that photo of a tourist riding a camel in Egypt in the next ten…

Copyright law and photos: finders ≠ keepers

What you need to know about copyright law and photos:  Finders are not keepers when it comes to photos on the internet. High quality, free photos from the internet are awesome. But, if you are stealing them, you are not so awesome. Here’s what you need to know to avoid…