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measurement

Track your Twitter engagement with Twitter Analytics

We often advise our partners to track their digital media results to measure the impact of their efforts. Examining communications impact is an important part of most any communications strategy, and when it comes to digital strategy, tools like Google Analytics and Facebook Insights can be extremely helpful. While Twitter…

Smarter nonprofit communications: measuring what works

From Instagram to Scoop.it. Tumblr to Twitter, nonprofits have more ways than ever before to reach prospective supporters and activists. You can make an infographic and blast it out via email and Facebook, create an online petition, or post a video on YouTube. The number of choices can be dizzying,…