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messaging

What’s your message? This worksheet just made your job easier.

We are in throes of campaign season as candidates rush from event to event to gin up votes as we get closer to Election Day. Every one of those candidates who is successful on November 4 will probably have carefully crafted a message that resonates with their pool of voters.…

Money talks. Just be careful who’s listening

We’ve posted before about the idea of calculating the value of healthy natural systems and factoring that value into land management decisions. Great idea right? Yes, but the key is to understand your audience. It’s definitely useful if you are attempting to influence short term decisions by budget-conscious decision makers,…

Communicating climate change: research and recommendations

Our super-smart friends at Climate Nexus just put together a climate change polling synthesis that features good news, more good news, and some very good advice. Here’s the headline: Americans are really starting to get it, even Republicans. That’s what Hurricane Sandy, epic wildfires, insane drought and the hottest summer…

A win for wilderness at Pt. Reyes

Four years ago, Resource Media conducted a strategic communications training in a big red barn next to the visitor’s center at Point Reyes National Seashore. We discussed a number of challenges threatening the Seashore’s spectacular natural assets, one of which was a brewing controversy over an oyster operation at Drakes…