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online advocacy

New Technology for New Power Movements

According to Pew Research Center, two thirds of American adults now own smartphones, and about the same percentage use Facebook. Our supporters are walking around every day with computers in their pockets. They have the technology to shoot and share high quality photos and video, and many have online networks…

Buzzworthy summer campaigns

While I’ve tried to minimize screen time this summer in favor of soaking up sunshine, I have been keeping an eye on the Twittersphere, where advocacy groups are making major waves with smart and shareworthy campaigns. Any organizer worth their salt will tell you that online organizing is no substitute…