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People First

Face first: How smiles can tell your stories

In the book A Whole New Mind, Daniel Pink writes, “And the main canvas for displaying those emotions is the face. With forty-three tiny muscles that tug and stretch and lift our mouth, eyes, cheeks, eyebrows, and forehead, our faces can convey the full range of human feeling. Since empathy…

Who’s your spokes-daddy?

Choose your spokespeople carefully. Very carefully. You know that famous quote from Warren Buffett:  “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you will do things differently.” There are countless ways to think about how that advice applies to…

People power is picture power

Our brains are visually and story-driven. Nonprofits can take advantage of this: champion your cause with visuals that showcase your story’s cast of characters. The hard research: Babies as young as four months old demonstrate a preference for photos of people over animals or other things. There’s no better way…