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social media

What They See Matters: A New Guide on Image Testing

Have you ever picked out what you thought was the perfect gift for a friend or family member, only to find out when they opened it that it wasn’t quite what they  had hoped for? Thank goodness for receipts. Communicators pick out “gifts” of a sort -- pictures and words…

How to Make Memes For Twitter

Millions of photos are uploaded to Twitter every single day. It is apparent that people really enjoy sharing and retweeting quotes, memes, and images of their meals, children, pets, and projects! But, before you throw yourself into the fray, here are some tips on how to post pix like a…

Donte Parks on Diversity vs. Inclusion, & Everything Else

I attended my first Seattle Interactive Conference this year and connected with Donte Parks, co-founder, VP, and cultural guru at Substantial. While chatting after the keynote address, we discovered some points of connection—namely our interest in making our respective work environments more inclusive for underrepresented groups including people who look like…

How to resize images for social media

There’s nothing more disappointing than a perfect graphic severed by social media. From cover photos to Twitter pictures, Facebook posts to Pinterest thumbnails, every outlet has different places for images with slightly different dimensions. The last thing you want is your main message cut in half because your picture doesn’t…

Facebook Communities: 4 Ways to Engage

While newer tools like SnapChat and Periscope may get all the buzz, Facebook is still the most popular social network by miles. According to Pew Research Center, 71% of online adults use Facebook. And many of them go there in search of community (whether that means keeping in touch with far-flung…

Building Community with Facebook

When I moved to Seattle in 2008, the first thing I tried to do was make some like-minded friends. A new city can feel pretty isolating without human connections. Growing up in Canada meant that I was lucky to receive lots of practice being friendly and outgoing with people who…

New Technology for New Power Movements

According to Pew Research Center, two thirds of American adults now own smartphones, and about the same percentage use Facebook. Our supporters are walking around every day with computers in their pockets. They have the technology to shoot and share high quality photos and video, and many have online networks…

How is nonprofit work like a mission to Pluto? (Report from #NN15)

Do you ever feel like you are on a never-ending mission towards a target you can't see, hurtling 30,000 miles-per-hour into a great dark void that's full of unknown obstacles, with a computer as your only lifeline to humanity? Is that just me? In our work, it often feels like…

Using social media to capture social change at the Skoll World Forum

Resource Media was pleased to support the Skoll Foundation’s traditional and social media work at this year’s Skoll World Forum. The three-day event draws nearly 1,000 of the world’s pre-eminent social entrepreneurs to Oxford, England each year. The event is jam-packed with plenaries, group sessions, networking and learning, and, with…

Rainbows and Equal Signs: How Facebook Raised the Profile of Marriage Equality

Last Friday in a landmark U.S Supreme Court decision ruling 5-4, same-sex marriage was officially legalized in all fifty states. Some may quickly respond, “It’s about time!” While others remark at how relatively fast such change has come about. In just a matter of decades, same-sex civil marriage has gone…