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twitter

Building Your Twitter Cred

Get the most out of Twitter with this how-to guide. LEARN MORE (PDF)

How to Make Memes For Twitter

Millions of photos are uploaded to Twitter every single day. It is apparent that people really enjoy sharing and retweeting quotes, memes, and images of their meals, children, pets, and projects! But, before you throw yourself into the fray, here are some tips on how to post pix like a…

Five lessons from five years on Twitter

Back in 2009, far more of our clients were on Facebook than Twitter. Then, as now, Facebook was the network favored by internet users, aka the General Public (check out Pew’s latest study to see how the two measure up in terms of traffic. Spoiler alert: Facebook still crushes it).…

Track your Twitter engagement with Twitter Analytics

We often advise our partners to track their digital media results to measure the impact of their efforts. Examining communications impact is an important part of most any communications strategy, and when it comes to digital strategy, tools like Google Analytics and Facebook Insights can be extremely helpful. While Twitter…

5 keys to hosting a successful Twitter party

This month, the little-known concept of marine protected areas (MPAs) and a new hashtag #MPAsWork attracted 1000 tweets in one hour, causing the discussion to trend on Twitter. This was thanks to a Twitter party hosted by Sarah Sikich of Heal the Bay and Samantha Murray of Ocean Conservancy (via…

Buzzworthy summer campaigns

While I’ve tried to minimize screen time this summer in favor of soaking up sunshine, I have been keeping an eye on the Twittersphere, where advocacy groups are making major waves with smart and shareworthy campaigns. Any organizer worth their salt will tell you that online organizing is no substitute…