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visual communications

Interview: Alexandra Garcia, International League of Conservation Photographers

Photo credit: Wendy Shattil Late last year, we had the pleasure of picking the creative minds of three world-class conservation photographers and videographers: Gary Braasch, Amy Gulick and Amy Marquis (the interviews with Ms. Gulick and Ms. Marquis are forthcoming). Gary Braasch and Amy Gulick are senior fellow photographers of…

Lining up the shot: Using the “Rule of Thirds”

The second part of this guide is dedicated to being off kilter. For everyone who leads a well-balanced life, I’m here to show you the positives of being askew as defined by “The Rule of Thirds.” The rule of thirds says that a photo should be broken up into two…

Lining up the shot: A guide to using lines for visual appeal

The increased accessibility of the camera, revolutionized by smart phone users, and blown up by visual media sharing platforms such as Instagram, Vine, and Pinterest means the public is constantly exposed to thousands of pictures. I have news for you: that photo of your morning latte with the artsy heart…

Face first: How smiles can tell your stories

In the book A Whole New Mind, Daniel Pink writes, “And the main canvas for displaying those emotions is the face. With forty-three tiny muscles that tug and stretch and lift our mouth, eyes, cheeks, eyebrows, and forehead, our faces can convey the full range of human feeling. Since empathy…

Who’s your spokes-daddy?

Choose your spokespeople carefully. Very carefully. You know that famous quote from Warren Buffett:  “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you will do things differently.” There are countless ways to think about how that advice applies to…

People power is picture power

Our brains are visually and story-driven. Nonprofits can take advantage of this: champion your cause with visuals that showcase your story’s cast of characters. The hard research: Babies as young as four months old demonstrate a preference for photos of people over animals or other things. There’s no better way…

Use visual “benchmarks” when trying to communicate change

As nonprofits and as cause campaigners, we are constantly trying to bring about change to better the lives in our communities. Change, or the threat of change, is often uncomfortable, even scary, for people. Change can also be challenging to communicate. Visual benchmarks can be used to shock, or they…

Using visual communications to Power Past Coal

One of the perks of working for Resource Media is getting to work with a bunch of different partners on diverse projects. Often, different projects match up in interesting ways, and sometimes, two come together to create something really powerful. That happened recently with our work on the Power Past…

Climate change in the Visual Story Lab

Recently I read an interview of Eli Pariser, CEO of Upworthy, in the Washington Post, where he reflected on the stunning success of Upworthy in its first year of operation as a website for viral content. Pariser said, “In general, I would say we focus on the things that are…

Trendspotter says 1B pics to be uploaded per day in 2014!

Two weeks ago, Silicon Valley trendspotter Mary Meeker released her 2013 Internet Trends report. The headline? In 2014, she expects that 1 billion photos will be uploaded and shared on the Internet each day. That is a staggering figure, largely driven by the rapid growth of Snapchat and Instagram, with…