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vizcom

Your place for the perfect pattern

Just like a fashion designer needs a good fabric store, web designers need a solid selection of high quality patterns and textures. You can try making your own designs or scouring the web for hi-res Public Domain pics, or you can choose from the 400+ professionally designed patterns at SubtlePatterns.com.…

#IAmAScientistBecause: Scientists tell us why they do what they do

Hashtags on Twitter were originally designed to help users sort, filter and follow niche or trending issues. Twitter users are coming up with new and creative ways to use hashtags, including launching social memes that capture our imagination, move us or simply make us smile. We want to shout out…

Want Great Pics for Your Non-Profit? Getty Images Are Now Free!

Image sharing on social media has allowed a never-ending stream of content to flow through the web, with photographers often losing out on receiving proper credit for their work. Getty Images has recently responded to this trend by removing the licensing watermark on many of their images intended for use…

Webinar: Winning Imagery for Energy Efficiency

If you’ve been following our visual communications work, you already know that good visuals are essential to successful outreach and communication. Human beings are visual creatures – more than 60 percent of our brain is devoted to visual processing. And study after study has shown that visuals are much more…

Five visual communications tips for the digital age

Oxford English Dictionary dubbed 2013 the year of the selfie. Experts predict nearly a trillion photos will be taken in 2014. With a camera in every smartphone, and Snapchat and Instagram growing gangbusters, one might think technology was fueling this photo boom. But our passion for pictures is as old…

Using visuals to communicate size and scale

Just how big is the Great Barrier Reef? A quick Google search will tell you that it is approximately 2300 kilometers long and covers 344,400 square kilometers. That’s pretty big. But, just how big? It is difficult for people to wrap their head around large and obscure numbers. Grounding numbers…

Interview: Amy Marquis, The Digital Naturalist

If anyone knows about effective film and photography advocacy, it is Amy Marquis. In an effort to help others understand the world of digital advocacy, she created The Digital Naturalist in 2010, a website that examines the elements of what makes advocacy videos go viral or be a complete flop.…

Photo essays that captivate, part 2

This part two in a two-part series on photo essays. Yesterday, I wrote about powerful essays that use just one or two images. Today, I’m going to talk about longer-form photo essays. You probably are familiar with these from online news sites which use slideshows of five to ten images…

Photo essays that captivate

Instant. Emotional. Captivating. Yes, we’re talking about stories. Visual stories to be precise. Traditionally, stories are (hopefully, gripping) text with images to support the storyline. But, what if the story format was flipped to be largely made of images with text included to support the visual story, not vice versa?…

5 great visual stories from Exposure, and what you can learn from them

Ever seen a picture, a painting, or a photo, and wondered "what the heck is that?" You’re not alone. It’s how our brains work. In order to "know" what we see, we need to have seen it, or something similar to it, before. It’s easy to recognize a mountain, because,…