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toolbox

World changing communications are part art, part science. At Resource Media, we have been working in the field long enough to know there is no set formula for campaign success. But there are certainly some time-tested tools and techniques that can help you change hearts and minds. This toolbox contains some of our favorite guides, worksheets, and presentations on strategic communications. As a nonprofit ourselves, we appreciate the resource constraints facing our clients, so the guides below are designed to help you work smarter, not harder.

Managing a Photo Library

Credit: Flickr user Mrs.Gemstone

Make the most of your photo library with this easy tutorial.  LEARN MORE (PDF)

Mobile video tips

mobile-video-nonprofits-instagram-vine

Make a big splash using mobile video platforms like Vine and Instagram. LEARN MORE (PDF)

Creating effective infographics

roads infographics

Visual communications isn’t a beauty contest: content is still king. Five steps to shareworthy infographics.  LEARN MORE (PDF)

Social media measurement

measuring_success

Track the results of online outreach using this simple social media worksheet. DOWNLOAD (XLS)

Mastering Social Media

flickr user Genta Masuda

Grow your reach by choosing the right online channels and content. LEARN MORE (PDF)

Blockbuster Blog Posts

Blogging

Here’s a checklist to make sure your blog posts have the greatest chance of catching fire. LEARN MORE (PDF)

Communications Planning Workbook

communications-planning-workbook

A step-by-step guide for developing winning communications plans. LEARN MORE (PDF)

Talking Law

Talking-Law-2

New communications strategies for environmental litigators. LEARN MORE (PDF)

Building Strategic Alliances

building-strategic-alliances

A handbook for mobilizing conservation voices. LEARN MORE (PDF)

Bridging the Divide

bridging-the-divide

Strategic Conservation for the Rural West. LEARN MORE (PDF)

SEO Guide

SEO-guide

How to capture more search traffic by understanding and addressing audience interests. LEARN MORE (PDF)

 

Messaging Forest Protection in an Era of Global Warming

Messaging-forest-protection-in-an-era

Focus on primary values like health, safety and prosperity to build support. LEARN MORE (PDF)

Messaging and Delivery

Messaging-and-Delivery

Cut through the noise with the right language and spokespeople. LEARN MORE (PDF)

Managing Controversy on Facebook

Managing-controversy-2

Create space for healthy dialogue, but set ground rules to keep things respectful. LEARN MORE (PDF)

Frame Your Campaign to Win

framing

Build a story around your work that taps into shared values and offers a solution. LEARN MORE (PDF)

Blogger Relations Guide

blogger-relations

Don’t just pitch a blogger. Build a relationship. Read and amplify their content. LEARN MORE (PDF)

10 Ways To Make Your Photos More Visible on Flickr

10-Ways

Pictures can speak volumes, but first they have to get seen. Our top tips for increasing views. LEARN MORE (PDF)

Strategic Communications Planning Outline

Strategic-comm-planning-outline

A handy template for mapping out your campaign priorities and plan of attack. LEARN MORE (PDF)

Reporter Rules of Engagement

reporter-rules-of-engagement

You have a job to do. They have a job to do. Tips for working well with reporters. LEARN MORE (PDF)

Navigating the Changing Media Landscape

Navigating-the-Changing-Media

Getting your story out in today’s competitive news environment. LEARN MORE (PDF)

Making News

Making-News

Tips from former reporters on how to recognize, package and pitch a good story. LEARN MORE (PDF)

Media Relations Handbook

Media-Relations-Handbook

Keep this by your phone so you’re never unprepared for a press call. LEARN MORE (PDF)

5 Steps to Build Your Twitter Presence

5-Steps-To-Build-Your-Twitter

Find and connect with key influencers and decision makers in 140 characters or less. LEARN MORE (PDF)

Broadcast Interview Tips

broadcast-interview-tips

From dressing the part to mastering the microphone, tips to ace a television or radio interview. LEARN MORE