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Visual Story Lab
A project of resourcemedia

The Secret to a Standing Ovation

Maia Photo
June 22, 2015
In early June I had the honor of working with Open Society Foundation’s Mental Health Initiative grantees, helping to lead a visual communications workshop in Barcelona with professional photographer Ami Vitale. I was there to share best practices and research from Resource Media’s Visual Story Lab, but I was thrilled…

Some of my best friends are stock photos

stock photos
June 18, 2015
It seems to never end. We keep seeing coverage about stock photos coming back to haunt folks. Just today, news that Donald Trump may have hired actors to pose as supporters at his candidacy announcement surfaced. While some say that there is no such thing as bad press, these stories…

Not just a teen thing: Snapchat for your non-profit

June 4, 2015
I’ve been reluctant to join Snapchat, as it seemed like I missed the boat on this young, popular photo and video messaging app, and I didn’t understand how a message that self-destructs in 24 hours could be useful. But recently I finally gave it a go and have been interested…

Watermarking photos for Twitter success

May 27, 2015
Have you ever faced the challenge of squeezing a complicated tweet into 140 characters? And then if you add a photo or visual, it takes up even more space and you find yourself without enough room to credit the photographer appropriately, while also giving context to the link. Twitter’s unique…

How to use

May 11, 2015
Have you ever seen a great infographic on social media and wished you could make one for you own organization? Well now you can., and online infographic generator makes it easy to express your data in a visually captivating way. As we’ve discussed in previous posts, infographics are a…

Infinite icons from The Noun Project

March 24, 2015
Whether you are creating an infographic, illustration, brand, or logo, clear and concise icons can make visual communication easy. But designing a simple clean icon can be harder than it looks, and finding useable images online can be even trickier. Enter The Noun Project, an easy to use online goldmine…

With body language, the power is in the palm of your hands

March 9, 2015
With just a wave of his palm, Allan Pease was able to convince his audience to follow his instructions. No, he was not using the force, at least not in the Star Wars sense. From his TEDx Talk however, we find out that when speaking to an audience, the way…

Shedding new light on energy efficiency

March 4, 2015
When you do a Google image search on energy efficiency, what comes up? You guessed it - a whole lot of CFL light bulbs. Our current visual vocabulary for energy efficiency is woefully inadequate for the task of inspiring Americans to save energy. Good visuals are essential to successful outreach…

Picture yourself with us: How supporter photos add a new edge to canvassing

March 2, 2015
We all know that a picture is worth a thousand words but a new experiment conducted by Amnesty International suggests that it might also be worth over a million dollars in donations. Canvassers for the organization recently added one simple step to their recruitment strategy in Toronto: photographing new supporters.…

A comeback story deserves a great website

February 26, 2015
As we’ve said elsewhere on this blog, visuals and personal stories are powerful tools to help connect people emotionally to important issues. The new Great Lakes Impact website—launched yesterday by the Joyce Foundation—combines strong visuals and human-centric stories to draw viewers into the progress that’s been made in recent years…

We invite you to share your own challenges, successes, best practices and lessons learned. If you would like us to showcase your visual story, please email Don’t forget to send us pictures or links to your video!