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Visual Story Lab
A project of resourcemedia

How to resize images for social media

November 6, 2015
There’s nothing more disappointing than a perfect graphic severed by social media. From cover photos to Twitter pictures, Facebook posts to Pinterest thumbnails, every outlet has different places for images with slightly different dimensions. The last thing you want is your main message cut in half because your picture doesn’t…

#IAmAScientistBecause: Scientists tell us why they do what they do

October 14, 2015
Hashtags on Twitter were originally designed to help users sort, filter and follow niche or trending issues. Twitter users are coming up with new and creative ways to use hashtags, including launching social memes that capture our imagination, move us or simply make us smile. We want to shout out…

Conservation through photography: Interview with Dave Showalter

Greater Sage-grouse Male Strut On Lek. Sublette County, WY
September 22, 2015
Dave Showalter does not need words to convey his message. In his new book, Sage Spirit: The American West at a Crossroads, the photographs of valleys of grazing buffalo and the ostentatious plumes of the sage grouse are powerful in their own right. These images are taken throughout the yawning…

Want higher engagement? Add text to your Facebook videos

August 27, 2015
Have you noticed that the videos in your Facebook Newsfeed are now soundlessly on auto-play? Yes, Facebook has tweaked the playbook yet again. This new auto-play feature for videos has nonprofits scrambling to adjust our strategies to continue to get the most out of the high online engagement that videos…

Got a story to tell? Enrich it with Periscope

August 13, 2015
Twitter’s fairly new live-streaming platform, Periscope, is creating quite a buzz on the web, and when it comes to citizen journalists, non-profit organizations, and big brands alike, this app is showing potential as an extremely powerful tool for reaching an audience. Even Hillary Clinton has taken notice and is using…

Here. Now. Us. actualizes climate change for Marin County

SLR OWL pic for Quinn blog from HereNowUs
July 30, 2015
I’m sure you remember a childhood moment at the beach, on a mountain or in an observation tower, begging your parents for a quarter so you could look through the coin-operated binoculars and get a close-up view of everything that was once so small to your naked eye. Now imagine…

Mainstreaming water conservation: lessons from energy efficiency

July 15, 2015
As the megadrought continues, public agencies and nonprofit organizations are upping the ante on water conservation campaigns.  San Francisco Public Utilities Commission is working to sex up water savings with ads that call for “quickies” (short showers) and “full frontal” high efficiency washers. Denver Water has long used eye-catching art…

Want Great Pics for Your Non-Profit? Getty Images Are Now Free!

<> on March 12, 2009 in El Centro, California.
July 10, 2015
Image sharing on social media has allowed a never-ending stream of content to flow through the web, with photographers often losing out on receiving proper credit for their work. Getty Images has recently responded to this trend by removing the licensing watermark on many of their images intended for use…

The Power of People in Imagery

Buying bulbs
July 7, 2015
Which of the following images do you think would inspire you to purchase energy-efficient light bulbs? If you are anything like the test subjects of an experiment Resource Media ran with the SEE Change Institute, you’d have most likely picked the second image with the person in it. At Resource…

The Secret to a Standing Ovation

Maia Photo
June 22, 2015
In early June I had the honor of working with Open Society Foundation’s Mental Health Initiative grantees, helping to lead a visual communications workshop in Barcelona with professional photographer Ami Vitale. I was there to share best practices and research from Resource Media’s Visual Story Lab, but I was thrilled…

We invite you to share your own challenges, successes, best practices and lessons learned. If you would like us to showcase your visual story, please email Don’t forget to send us pictures or links to your video!