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Visual Story Lab
A project of resourcemedia

5 great visual stories from Exposure, and what you can learn from them

April 14, 2014
Ever seen a picture, a painting, or a photo, and wondered "what the heck is that?" You’re not alone. It’s how our brains work. In order to "know" what we see, we need to have seen it, or something similar to it, before. It’s easy to recognize a mountain, because,…

Want your content to go viral? Catch this

April 7, 2014
Editor's note: This originally appeared at The Communications Network website, and is reposted here with permission. Want to learn how to make your content spread like a virus? Catch the latest in the Communications Network Zero to Ninety series. In the video below, I share four tips to help your content go viral…

SelfEE photo contest shedding light on “hidden” energy efficiency

April 1, 2014
How do you take a picture of something invisible? That’s the challenge with choosing the right image to go with an energy efficiency message. Energy efficiency advocates get jealous of colleagues who work on renewables like wind and solar, with their stock image galleries jam packed with idyllic sunrises and…

From hoarder to order: Organizing a photo library

Credit: Flickr user Mrs.Gemstone
March 26, 2014
I’m a saver. If I see a great photo, I grab it knowing there will be a project down the road it will be perfect for. While I prefer to think of myself as delightfully proactive, my computer desktop is telling me I’m a hot mess. Well, if you’re anything…

What makes an image stand out on Instagram?

March 24, 2014
Since its launch in 2010, Instagram has gained significant prominence in the social media world. Just about everyone is Instagraming, but not everyone is taking quality pictures that generate good engagement. So what makes a good image stand out from the rest? We came across an interesting study recently that…

Interview: Bridget Besaw, environmental documentarian

bridget besaw
March 10, 2014
Bridget Besaw has found a way to combine her passion for photography with her love of the natural world. As an environmental documentarian, Bridget works with various environmental organizations to tell their stories through photo exhibits, books, and short film series. Over the years, she has partnered with a variety…

Storytelling photography: Learn from the masters

March 3, 2014
When I help people prepare for media interviews, I commonly tell people to analyze interviews in that same format – TV, radio or print – that they find very persuasive. What was it about their soundbite that got your attention? How did they use a story to transport you in…

Using video for social change (Part 2)

February 25, 2014
You’re making a video! That’s awesome. Now what? In my first post I shared several core concepts we use when building video for social change: creating effective viewer engagement, finding a story about an individual to represent your cause, and sharing successes rather than dwelling on problems. As you move…

Using video for social change (Part 1)

February 24, 2014
Videos have taken center stage in communications: explainer videos describe how a new app works; instructional videos show how to change your furnace’s air filter; advertising videos are designed to go viral (like that Dollar Shave Club spot). If you’re trying to drive social or environmental change, you are asking…

Annual reports score big with better visuals

February 18, 2014
As you’re surfing the Internet, jumping from page to page in hot pursuit of hot content, what do you find jumps out and grabs your eye? Did you answer: a nice big block of dense text? Yeah, neither did we. Recently, many nonprofit organizations have been coming to the same…

We invite you to share your own challenges, successes, best practices and lessons learned. If you would like us to showcase your visual story, please email Don’t forget to send us pictures or links to your video!