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Visual Story Lab
A project of resourcemedia

Find the Perfect Color Palette using Pictaculous

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June 22, 2016
When creating a webpage, brochure, or almost any publicity materials for your organization, you are likely to include at least one photo per page. Photos are a great way to communicate information and emotions to your audience quickly, and studies have shown that people remember images much longer than text.…

Not Plagiarism? How About Copyright Infringement?

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June 9, 2016
Given the ease of finding images on the internet, it is not surprising that people rarely think about where they came from. People may think twice however, if they knew that downloading an image without consent might be illegal. Seems easy enough to fix, right? As it turns out, just…

8 Must Knows for Building your Organization’s Instagram Account

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May 25, 2016
Nowadays, there’s a plethora of social networks, but Instagram has quickly become one of the leading platforms with over 400 million users -  59 percent of whom open the app each day. And for good reason, too. With it’s image-driven posts, fun photo filters and recent video updates, people are…

Adobe’s Slate will change the way you tell stories

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May 11, 2016
Adobe released a new application for telling stories last year, and as with most new releases by the company, the technological playing field is now changing. If you are looking for new ways to tell stories about the work you do, or the people you help, we encourage you to…

Imagery inspiration

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April 29, 2016
Image from Gratitude Revealed video project, by Louie Schwartzberg “Imagery has come to be an expectation for people,” says Susan Cadrecha, communications manager for Google Maps. Has it ever. But for communicators without Google’s resources (the company took 9,500 photos at the Grand Canyon for trail-view of hikes), the constant…

Tips for planning your next visual project

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April 13, 2016
A worksheet you can use for visual project planning is available for download at visualstorylab.org. Good image research starts with thoughtful planning to identify goals and desired outcomes for the communications outreach, target audiences and the channels needed to reach them, and the interests and values of your audiences. A…

Use images your audience can recognize as local

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April 4, 2016
This visual promoted to Facebook users in Utah sparked strong participation in an online action on clean energy. The vista is easily recognizable to Utahns as local to their state. In Resource Media’s qualitative and quantitative image-testing projects, certain findings turn up repeatedly. One of our key takeaways from our…

What They See Matters: A New Guide on Image Testing

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March 17, 2016
Have you ever picked out what you thought was the perfect gift for a friend or family member, only to find out when they opened it that it wasn’t quite what they  had hoped for? Thank goodness for receipts. Communicators pick out “gifts” of a sort -- pictures and words…

Learning from the World Press Photo of the Year (Part 2 of 2)

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March 3, 2016
Yesterday, we blogged on Warren Richardson’s winning World Press Photo of the Year for 2015, a powerful image of refugees crossing the border from Serbia into Hungary in August 2015. As we wrote yesterday, the photograph’s star qualities do more than heightening attention of the humanitarian crisis in the Middle…

What makes a World Press Photo of the Year?

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March 2, 2016
Congratulations to Warren Richardson for winning World Press Photo of the Year for 2015 for his powerful image of refugees crossing the border from Serbia into Hungary in August 2015. The image’s merit goes well beyond drawing our attention to this humanitarian crisis, giving us important lessons in how to…

We invite you to share your own challenges, successes, best practices and lessons learned. If you would like us to showcase your visual story, please email vizcom@resource-media.org. Don’t forget to send us pictures or links to your video!

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