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Visual Story Lab
A project of resourcemedia

Infinite icons from The Noun Project

March 24, 2015
Whether you are creating an infographic, illustration, brand, or logo, clear and concise icons can make visual communication easy. But designing a simple clean icon can be harder than it looks, and finding useable images online can be even trickier. Enter The Noun Project, an easy to use online goldmine…

With body language, the power is in the palm of your hands

March 9, 2015
With just a wave of his palm, Allan Pease was able to convince his audience to follow his instructions. No, he was not using the force, at least not in the Star Wars sense. From his TEDx Talk however, we find out that when speaking to an audience, the way…

Shedding new light on energy efficiency

March 4, 2015
When you do a Google image search on energy efficiency, what comes up? You guessed it - a whole lot of CFL light bulbs. Our current visual vocabulary for energy efficiency is woefully inadequate for the task of inspiring Americans to save energy. Good visuals are essential to successful outreach…

Picture yourself with us: How supporter photos add a new edge to canvassing

March 2, 2015
We all know that a picture is worth a thousand words but a new experiment conducted by Amnesty International suggests that it might also be worth over a million dollars in donations. Canvassers for the organization recently added one simple step to their recruitment strategy in Toronto: photographing new supporters.…

A comeback story deserves a great website

February 26, 2015
As we’ve said elsewhere on this blog, visuals and personal stories are powerful tools to help connect people emotionally to important issues. The new Great Lakes Impact website—launched yesterday by the Joyce Foundation—combines strong visuals and human-centric stories to draw viewers into the progress that’s been made in recent years…

The “eyes” have it: why your photos should make eye contact

February 23, 2015
We’ve all received the advice, “make eye contact!” But it turns out there’s psychological and scientific backing to this maxim, and it holds true for good impressions and visual storytelling. Researchers from the Cornell University Food and Brand lab surveyed 86 different cereal box characters and found that 57 gazed…

Times New Roman or Calibri? Your choice may spell success or failure for your communication

February 9, 2015
You know that restaurants put a lot of effort into making decisions, such as creating atmosphere and choosing what dishes to serve, but did you know that includes choosing fonts for menus and more? Researchers have found that font choices impact whether customers will stop to read a message, and…

The Super Bowl is here and we’ll be watching commercials – here’s why

January 29, 2015
The Super Bowl is around the corner and Resource Medians have their favorites. We’re not disclosing our favorites should that prevent some of you from reading any further! As communications specialists, though, everyone at Resource Media can agree on one thing: the commercials are worth watching and worth analyzing to…

Top viral visuals of 2014

ice bucket 1
December 18, 2014
It’s been quite a year for those of us interested in visual communications. From protests to catcalls, and some puppies thrown in for good measure, 2014 brought us powerful stuff to chew on. Here are some of the ones that stuck with us the most.         Ice…

3 lessons from testing images and appeals for online action in 2014

December 17, 2014
Are you planning some website ads or Facebook post promotion in 2015 to try to reach beyond your group’s base, maybe expand your list a little or motivate some broader participation in an online action? I’ve taken a look back at three online ad projects we ran in 2014 to…

We invite you to share your own challenges, successes, best practices and lessons learned. If you would like us to showcase your visual story, please email Don’t forget to send us pictures or links to your video!