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Visual Story Lab
A project of resourcemedia

A comeback story deserves a great website

February 26, 2015
As we’ve said elsewhere on this blog, visuals and personal stories are powerful tools to help connect people emotionally to important issues. The new Great Lakes Impact website—launched yesterday by the Joyce Foundation—combines strong visuals and human-centric stories to draw viewers into the progress that’s been made in recent years…

The “eyes” have it: why your photos should make eye contact

February 23, 2015
We’ve all received the advice, “make eye contact!” But it turns out there’s psychological and scientific backing to this maxim, and it holds true for good impressions and visual storytelling. Researchers from the Cornell University Food and Brand lab surveyed 86 different cereal box characters and found that 57 gazed…

Times New Roman or Calibri? Your choice may spell success or failure for your communication

February 9, 2015
You know that restaurants put a lot of effort into making decisions, such as creating atmosphere and choosing what dishes to serve, but did you know that includes choosing fonts for menus and more? Researchers have found that font choices impact whether customers will stop to read a message, and…

The Super Bowl is here and we’ll be watching commercials – here’s why

January 29, 2015
The Super Bowl is around the corner and Resource Medians have their favorites. We’re not disclosing our favorites should that prevent some of you from reading any further! As communications specialists, though, everyone at Resource Media can agree on one thing: the commercials are worth watching and worth analyzing to…

Top viral visuals of 2014

ice bucket 1
December 18, 2014
It’s been quite a year for those of us interested in visual communications. From protests to catcalls, and some puppies thrown in for good measure, 2014 brought us powerful stuff to chew on. Here are some of the ones that stuck with us the most.         Ice…

3 lessons from testing images and appeals for online action in 2014

December 17, 2014
Are you planning some website ads or Facebook post promotion in 2015 to try to reach beyond your group’s base, maybe expand your list a little or motivate some broader participation in an online action? I’ve taken a look back at three online ad projects we ran in 2014 to…

Photo fail? 15 no-fail stock photo sites

December 1, 2014
It’s happened to all of us. You have a photo that works perfectly for your project but there’s a problem: You don’t own the rights to it. Next step, you try Flickr. Again, no luck. Sometimes – gasp – you have to buy a photo! What are your options? No…

Humans of New York: A big city reclaims its community through visual storytelling

November 10, 2014
Has "Humans of ___" come to your city yet? It all started when a guy named Brandon Stanton had an idea to take photos of New York City citizens and pin their photos on a map to create a visual representation of his participants’ locations. Humans of New York is…

Dear Forest Service: Today’s John Muir shoots video

October 13, 2014
The US Forest Service has waltzed into a political minefield over its requirement that journalists and bloggers obtain permits to shoot pictures and video in Congressionally designated wilderness areas. The agency appears to not know where to step, lest it trigger another explosion. Here is some friendly advice: Abandon course.…

Social impact: How do you measure it?

October 6, 2014
“The best story, sitting on a shelf, does nothing. Simply ‘raising awareness’ without a strategic plan will accomplish little more. How can anyone hoping to affect change through their creative work plan for success and know if they are succeeding? We'll hear from a diverse group of communication experts about…

We invite you to share your own challenges, successes, best practices and lessons learned. If you would like us to showcase your visual story, please email Don’t forget to send us pictures or links to your video!