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Visual Story Lab
A project of resourcemedia

Imagery inspiration

April 29, 2016
Image from Gratitude Revealed video project, by Louie Schwartzberg “Imagery has come to be an expectation for people,” says Susan Cadrecha, communications manager for Google Maps. Has it ever. But for communicators without Google’s resources (the company took 9,500 photos at the Grand Canyon for trail-view of hikes), the constant…

Tips for planning your next visual project

April 13, 2016
A worksheet you can use for visual project planning is available for download at Good image research starts with thoughtful planning to identify goals and desired outcomes for the communications outreach, target audiences and the channels needed to reach them, and the interests and values of your audiences. A…

Use images your audience can recognize as local

April 4, 2016
This visual promoted to Facebook users in Utah sparked strong participation in an online action on clean energy. The vista is easily recognizable to Utahns as local to their state. In Resource Media’s qualitative and quantitative image-testing projects, certain findings turn up repeatedly. One of our key takeaways from our…

What They See Matters: A New Guide on Image Testing

March 17, 2016
Have you ever picked out what you thought was the perfect gift for a friend or family member, only to find out when they opened it that it wasn’t quite what they  had hoped for? Thank goodness for receipts. Communicators pick out “gifts” of a sort -- pictures and words…

Learning from the World Press Photo of the Year (Part 2 of 2)

March 3, 2016
Yesterday, we blogged on Warren Richardson’s winning World Press Photo of the Year for 2015, a powerful image of refugees crossing the border from Serbia into Hungary in August 2015. As we wrote yesterday, the photograph’s star qualities do more than heightening attention of the humanitarian crisis in the Middle…

What makes a World Press Photo of the Year?

March 2, 2016
Congratulations to Warren Richardson for winning World Press Photo of the Year for 2015 for his powerful image of refugees crossing the border from Serbia into Hungary in August 2015. The image’s merit goes well beyond drawing our attention to this humanitarian crisis, giving us important lessons in how to…

The Not-So Hostile Takeover: Bringing New Voices to your Social Media

February 10, 2016
There’s a new trend among businesses, sports teams and nonprofits alike, and all it requires is a willingness to cede a little control. It’s called an ‘Instagram Takeover.’ An ‘Instagram Takeover’ occurs when an organization gives control of its Instagram account to a third party for a set amount of…

Lazy, selfish, entitled millennials: Your new target audience

January 27, 2016
I don’t normally consider myself representative of my generation. I pride myself on my “old soul” that superficially separates me from my “lazy, selfish and entitled” peers. But after seeing a recent Huffington Post article proving once again that I belong to the “giving generation,” I’m just about shout-from-the-rooftop proud…

Building Your Tweet Cred: Part 2

January 14, 2016
A How-To Guide For Nonprofits For Part I of this two-part series, click here Part 2: Develop Your Twitter Strategy You’ve created a profile with a robust bio and stirring visuals, and now you know the lingo. It’s time to think about what you want to accomplish. Step 1: Identify…

Building Your Tweet Cred: Part 1

January 11, 2016
A How-To Guide For Nonprofits To download the full guide, click here. With over 300 million monthly users, Twitter has quickly become the platform of choice for many nonprofits seeking to reach their followers. By creating a well-designed Twitter account, organizations can tell their story, engage communities, enlarge their volunteer…

We invite you to share your own challenges, successes, best practices and lessons learned. If you would like us to showcase your visual story, please email Don’t forget to send us pictures or links to your video!