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Strategy

Measuring what matters

One of the coolest things about digital communications is the real time feedback we get. Within minutes of posting to Facebook or sending an email, I can start assessing performance. This data can help us hone content and engagement strategies. But, it’s easy to get bogged down in tracking the…

Media blind spots have consequences

Last month, journalism lost one of its great champions for inclusive reporting, Oakland’s own Dori Maynard. Maynard was a voice for making the media more representative, particularly of communities of color. Despite her impressive accomplishments, her work remains unfinished. Maynard once said: “Sometimes, I think two of my greatest loves…

Tapping into Twitter as the ultimate soapbox

This just in: Twitter remains an absolutely terrific way to spark interest and dialogue around key policy issues. Here in California, we helped clean energy supporters use Twitter to help fend off 2014 oil industry attacks on the state’s landmark climate law, AB 32. After we began circulating model Tweets…

Thought leadership: More than just a TED talk, and more than just a fad

This is Part 2 of a two-part series. Read Part 1 here. Have you ever dreamed of giving a TED talk and selling your big idea to the same folks who gobbled up Bill Gates big vision of innovating to zero, learned that gaming can be good, or how schools…

How to change what people are saying about your organization

This is Part 1 of a two-part series. When was the last time you went to the doctor for a check-up? Hopefully, it was in the past year. But, what about your organization? Have you given it a check-up recently? Specifically, have you checked on the health of your organization’s…

ZNE pitch: no more apologies!

People involved with advancing zero net energy (ZNE) buildings spend a lot of time talking about how much ZNE buildings cost—or don’t cost—in an effort to convince the building sector that ZNE is not as expensive as they might think. Given that perceived cost is one of the biggest barriers…

Five lessons from five years on Twitter

Back in 2009, far more of our clients were on Facebook than Twitter. Then, as now, Facebook was the network favored by internet users, aka the General Public (check out Pew’s latest study to see how the two measure up in terms of traffic. Spoiler alert: Facebook still crushes it).…

2014: The year organizing came back

Looking back on 2014, a few big defeats jump immediately to mind, and just seconds later, a few really inspiring lessons about organizing, storytelling and people power. There’s the big, obvious, beautiful success of the #blacklivesmatter movement. So many folks have written so gorgeously about that, so we’ll just direct…

On diversity & inclusion: Starting to break the “green ceiling”

There’s been a lot of discussion recently of the stubbornly homogenous composition of the mainstream environmental movement. This summer, a comprehensive report found that environmental organizations and agencies have yet to break down the 12-16% "green ceiling" for recruiting and retaining people of color to their staff. In plain language:…

How communicators are using Giving Tuesday to raise funds

It’s that time of year when retailers begin their incessant ads to lure holiday shoppers to stores during the wee hours of Black Friday. In recent years, online retailers have begun their own shopping day: Cyber Monday. A few years ago, New York’s 92nd Street Y and the UN Foundation…