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Strategy

Cracking the (building) code

Most of us assume that a new home—simply because it is new—will be  energy-efficient. I mean, why – with all the energy-saving technologies and know-how out there – would a brand new home NOT be energy-efficient? One reason many new homes aren’t as efficient as they should be is because…

Communicating the value of ocean protection

President Obama made headlines around the world recently when he announced plans to create the world’s largest marine preserve in the Pacific Ocean. When you are talking about two million square kilometers of pristine coral reefs, it’s easy to grasp the significance of a marine protected area.  The smaller protected…

What brain science tells us about website design

According to the National Center for Biotechnology Information, the average attention span is now just 8 seconds. That doesn’t give us a lot of time to engage website visitors before they lose interest and click elsewhere. Fortunately, the science that is tracking our shrinking attention spans also offers some insights…

Who shouted, who didn’t: 10 observations on the carbon regulations media landscape so far

With a month now passed since EPA’s announcement of carbon pollution standards for power plants, we took a look back at the news coverage in June to get a sense of the media landscape on the issue so far. To make the scan manageable, we concentrated on print and radio, news…

Making a cool concept warm the heart

Energy efficiency is a concept that can be hard to make heartwarming. Resource Media has had success making it humorous, making it visible and making it practical, but could we make energy efficiency a matter of the heart? One of the unsung heroes of the energy efficiency world is energy…

Ready for Toxic Algae Season

Toxic algae – sometimes called harmful algal blooms – is a particular threat in the warm summer months, when polluted runoff from farms, feedlots, lawns and septic fields meets warm waters that allow dangerous algae growth to explode. For the second year in a row, the US Environmental Protection Agency’s…

10 words that thwart opposition messages to carbon limits

Carbon dioxide is back on a national political stage. On June 2, Environmental Protection Agency Administrator Gina McCarthy put it there with her announcement of standards for states to meet in reducing carbon pollution from power plants. In the weeks and months prior to the announcement, there was no small…

How to make climate regulations matter to moms

How can make climate regulations relevant to soccer moms in the southeast? Well, you can start by talking about asthma. The U.S. Environmental Protection Agency’s long-awaited proposal to regulate carbon pollution from existing coal-fired power plants was released today to high praise from businesses and investors, state leaders, faith leaders…

You want hearts? Show ‘em, then tell ‘em

Wildlife migration isn’t just for wildebeest and caribou in National Geographic specials – it’s a topic of great concern for wildlife biologists struggling to manage wildlife here in the Lower 48. But most of us don’t think much about animals making their way across the landscape, moving from winter feeding…

A warm welcome to Resource Media’s newest hires

Resource Media is a nonprofit communications firm; and as a nonprofit, we have a take on how our work can best contribute to social change. We believe communications needs to be applied toward breaking the silos between issues, connecting people around shared values and moving beyond short term transactions to…