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Strategy

How is nonprofit work like a mission to Pluto? (Report from #NN15)

Do you ever feel like you are on a never-ending mission towards a target you can't see, hurtling 30,000 miles-per-hour into a great dark void that's full of unknown obstacles, with a computer as your only lifeline to humanity? Is that just me? In our work, it often feels like…

Using social media to capture social change at the Skoll World Forum

Resource Media was pleased to support the Skoll Foundation’s traditional and social media work at this year’s Skoll World Forum. The three-day event draws nearly 1,000 of the world’s pre-eminent social entrepreneurs to Oxford, England each year. The event is jam-packed with plenaries, group sessions, networking and learning, and, with…

Some of my best friends are stock photos

It seems to never end. We keep seeing coverage about stock photos coming back to haunt folks. Just today, news that Donald Trump may have hired actors to pose as supporters at his candidacy announcement surfaced. While some say that there is no such thing as bad press, these stories…

Measuring what matters

One of the coolest things about digital communications is the real time feedback we get. Within minutes of posting to Facebook or sending an email, I can start assessing performance. This data can help us hone content and engagement strategies. But, it’s easy to get bogged down in tracking the…

Media blind spots have consequences

Last month, journalism lost one of its great champions for inclusive reporting, Oakland’s own Dori Maynard. Maynard was a voice for making the media more representative, particularly of communities of color. Despite her impressive accomplishments, her work remains unfinished. Maynard once said: “Sometimes, I think two of my greatest loves…

Tapping into Twitter as the ultimate soapbox

This just in: Twitter remains an absolutely terrific way to spark interest and dialogue around key policy issues. Here in California, we helped clean energy supporters use Twitter to help fend off 2014 oil industry attacks on the state’s landmark climate law, AB 32. After we began circulating model Tweets…

Thought leadership: More than just a TED talk, and more than just a fad

This is Part 2 of a two-part series. Read Part 1 here. Have you ever dreamed of giving a TED talk and selling your big idea to the same folks who gobbled up Bill Gates big vision of innovating to zero, learned that gaming can be good, or how schools…

How to change what people are saying about your organization

This is Part 1 of a two-part series. When was the last time you went to the doctor for a check-up? Hopefully, it was in the past year. But, what about your organization? Have you given it a check-up recently? Specifically, have you checked on the health of your organization’s…

ZNE pitch: no more apologies!

People involved with advancing zero net energy (ZNE) buildings spend a lot of time talking about how much ZNE buildings cost—or don’t cost—in an effort to convince the building sector that ZNE is not as expensive as they might think. Given that perceived cost is one of the biggest barriers…

Five lessons from five years on Twitter

Back in 2009, far more of our clients were on Facebook than Twitter. Then, as now, Facebook was the network favored by internet users, aka the General Public (check out Pew’s latest study to see how the two measure up in terms of traffic. Spoiler alert: Facebook still crushes it).…