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Strategy

A warm welcome to Resource Media’s newest hires

Resource Media is a nonprofit communications firm; and as a nonprofit, we have a take on how our work can best contribute to social change. We believe communications needs to be applied toward breaking the silos between issues, connecting people around shared values and moving beyond short term transactions to…

How to make Facebook work for you

Facebook is a big social network, with over 1 billion users around the world, and over 125 million U.S. users active on the site every day. When it makes a big change, it’s big news. Lately, the change that has everyone buzzing is the precipitous drop in organic reach for…

Calming winds amidst the Nevada ranching storm

Along with the dust and tumbleweeds, there’s a lot of misinformation swirling around Gold Butte, Nev. these days. And when you combine that with myopic right-wing ideology, guns and the reach and speed of social media, that manure gets flung across the country, and the Internet, pretty darn fast. Much…

Turning building owners on to energy use tracking

What does it take to convince building owners of the value of tracking their property’s energy use? By telling them it will save them money, that it is easy to do, or that their peers are already doing it? And what are the best ways to reach these owners? Through…

5 tools to help you navigate the new media landscape

The media landscape is changing at breakneck pace. Mobile internet use is on the rise (according to Pew's latest research, 63% of adult cell phone owners currently using their phones to browse the internet), and apps like Snapchat, Instagram, and Vine are skyrocketing in popularity. Since most of our partners are…

New California scorecard a call to action on Environmental Justice

Today marks the 20th anniversary of the signing of President Clinton’s executive order on environmental justice, officially known as the Federal Actions to Address Environmental Justice in Minority Populations and Low-Income Populations a result of Environmental equity grassroots movements of the 1980s. Milestones like this are to be celebrated cautiously,…

Planning a panel that pops

Picture this: You are at a conference and sitting in a panel session and get that sinking feeling that you chose the wrong session. Your first signal is the lengthy introductions given by the moderator for each panelist, each taken verbatim from the bios in your conference packet. Then each…

Changing with the times

The newest member of our team of communications pros, Marce Gutierrez, has spent most of her career encouraging and empowering Latinos to become advocates for a healthier planet. She’s no stranger to the last minute call from an environmental organization, imploring her to produce a Latino voice to add some…

Top visual campaigns of 2013

Here at Resource Media we have a love affair with powerful visuals. We shamelessly “ooh” and “ah” when we see people making good use of photographs and video.  We’ve pinned some of our favorites on our Pinterest page. However, there are a few nonprofit campaigns that have really struck a…

Secrets of success: Youth organizing (Part 2)

In yesterday’s post, we shared some of the secrets of success for the Montana Wilderness Association’s successful NexGen Wilderness Leaders program. But what about social media??!! At some point in my conversation with Zach Porter, who directs MWA’s NexGen program, it struck me that we’d been talking about NexGen organizing…