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Strategy

Talkin’ Bout a (Cultural) Revolution

I have been thinking a lot about culture lately. It was a hot topic at a recent Brainerd Foundation gathering, where climate leader Jessy Tolkan described cultural campaigns as the key to durable wins (actually, she said something much more poetic about culture as “the rain that falls all around…

Narrative for a New Majority

Participating in last week’s Equity Summit 2015 organized by PolicyLink was plenty inspiring. Three thousand people from so many backgrounds, with so many skills, with such a wide range of callings. It was moving, but not in a “Kumbaya” kind of a way. Because at its heart, this summit was about…

New Technology for New Power Movements

According to Pew Research Center, two thirds of American adults now own smartphones, and about the same percentage use Facebook. Our supporters are walking around every day with computers in their pockets. They have the technology to shoot and share high quality photos and video, and many have online networks…

The future of conservation: a return to our roots?

Recently, I had the privilege of attending a Design Lab convened by the Brainerd Foundation on 21st Century Advocacy. The task at hand? Consider investments the foundation could make during its sunset years to support a strong and sustainable Northwest conservation movement that uses smart tools and tactics to build…

How is nonprofit work like a mission to Pluto? (Report from #NN15)

Do you ever feel like you are on a never-ending mission towards a target you can't see, hurtling 30,000 miles-per-hour into a great dark void that's full of unknown obstacles, with a computer as your only lifeline to humanity? Is that just me? In our work, it often feels like…

Using social media to capture social change at the Skoll World Forum

Resource Media was pleased to support the Skoll Foundation’s traditional and social media work at this year’s Skoll World Forum. The three-day event draws nearly 1,000 of the world’s pre-eminent social entrepreneurs to Oxford, England each year. The event is jam-packed with plenaries, group sessions, networking and learning, and, with…

Some of my best friends are stock photos

It seems to never end. We keep seeing coverage about stock photos coming back to haunt folks. Just today, news that Donald Trump may have hired actors to pose as supporters at his candidacy announcement surfaced. While some say that there is no such thing as bad press, these stories…

Measuring what matters

One of the coolest things about digital communications is the real time feedback we get. Within minutes of posting to Facebook or sending an email, I can start assessing performance. This data can help us hone content and engagement strategies. But, it’s easy to get bogged down in tracking the…

Media blind spots have consequences

Last month, journalism lost one of its great champions for inclusive reporting, Oakland’s own Dori Maynard. Maynard was a voice for making the media more representative, particularly of communities of color. Despite her impressive accomplishments, her work remains unfinished. Maynard once said: “Sometimes, I think two of my greatest loves…

Tapping into Twitter as the ultimate soapbox

This just in: Twitter remains an absolutely terrific way to spark interest and dialogue around key policy issues. Here in California, we helped clean energy supporters use Twitter to help fend off 2014 oil industry attacks on the state’s landmark climate law, AB 32. After we began circulating model Tweets…