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Strategy

2014: The year organizing came back

Looking back on 2014, a few big defeats jump immediately to mind, and just seconds later, a few really inspiring lessons about organizing, storytelling and people power. There’s the big, obvious, beautiful success of the #blacklivesmatter movement. So many folks have written so gorgeously about that, so we’ll just direct…

On diversity & inclusion: Starting to break the “green ceiling”

There’s been a lot of discussion recently of the stubbornly homogenous composition of the mainstream environmental movement. This summer, a comprehensive report found that environmental organizations and agencies have yet to break down the 12-16% "green ceiling" for recruiting and retaining people of color to their staff. In plain language:…

How communicators are using Giving Tuesday to raise funds

It’s that time of year when retailers begin their incessant ads to lure holiday shoppers to stores during the wee hours of Black Friday. In recent years, online retailers have begun their own shopping day: Cyber Monday. A few years ago, New York’s 92nd Street Y and the UN Foundation…

The virtual water cooler

I now look forward to Wednesdays. Not because it is “hump” day or because I am a stickler for midweek punishment. Wednesday is the day we get the Resource Media Diversity Dashboard in our inboxes.  The dashboard is a version of something we get every day; clippings of interest; mostly…

Communicating across cultures

I’m Canadian. Well...really...I’m "kinda Canadian" according to my wife. I came south from Ottawa in 1987 right after high school where we met. She stayed in the nation’s capital before immigrating to Seattle last year. Born and raised in Vancouver she’s shared many stories of the spectacular places she visited…

Unique partnership drives California’s charge for electric vehicles

Amid all the exciting momentum coming out of the UN’s 2014 Climate Summit, you may have missed an achievement that once again puts California at the forefront of environmental leadership and showcases a new way that groups from different perspectives can collaborate to effect change. California innovation got a global spotlight when…

Five visual communications tips for the digital age

Oxford English Dictionary dubbed 2013 the year of the selfie. Experts predict nearly a trillion photos will be taken in 2014. With a camera in every smartphone, and Snapchat and Instagram growing gangbusters, one might think technology was fueling this photo boom. But our passion for pictures is as old…

Good, old-fashioned communications

In this age of whiz-bang communications, it’s easy to forget that sometimes, the best way to get your message across is through good old-fashioned one-on-one conversations. The City of Seattle’s ongoing effort to help thousands of building owners assess their property’s energy use is a prime example of the power…

Be prepared – it’s not just a Scout motto

Unless you’ve been living under a proverbial rock, you heard about Toledo’s drinking water crisis, when an algae outbreak right over the city's municipal water intake in Lake Erie led to dangerous levels of toxic microcystins. For two days in early August, Toledo residents were forced to scrounge and pay…

The first rule of talking about nitrogen…

Who cares about nitrogen pollution? Chances are, you do. You just don’t know it yet. Nitrogen as an element is absolutely necessary to life, but as with so many essentials, you can have too much of a good thing. Excess nitrogen – from tailpipes, smokestacks and most seriously from manures…