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Strategy

Good, old-fashioned communications

In this age of whiz-bang communications, it’s easy to forget that sometimes, the best way to get your message across is through good old-fashioned one-on-one conversations. The City of Seattle’s ongoing effort to help thousands of building owners assess their property’s energy use is a prime example of the power…

Be prepared – it’s not just a Scout motto

Unless you’ve been living under a proverbial rock, you heard about Toledo’s drinking water crisis, when an algae outbreak right over the city's municipal water intake in Lake Erie led to dangerous levels of toxic microcystins. For two days in early August, Toledo residents were forced to scrounge and pay…

The first rule of talking about nitrogen…

Who cares about nitrogen pollution? Chances are, you do. You just don’t know it yet. Nitrogen as an element is absolutely necessary to life, but as with so many essentials, you can have too much of a good thing. Excess nitrogen – from tailpipes, smokestacks and most seriously from manures…

Track your Twitter engagement with Twitter Analytics

We often advise our partners to track their digital media results to measure the impact of their efforts. Examining communications impact is an important part of most any communications strategy, and when it comes to digital strategy, tools like Google Analytics and Facebook Insights can be extremely helpful. While Twitter…

Cracking the (building) code

Most of us assume that a new home—simply because it is new—will be  energy-efficient. I mean, why – with all the energy-saving technologies and know-how out there – would a brand new home NOT be energy-efficient? One reason many new homes aren’t as efficient as they should be is because…

Communicating the value of ocean protection

President Obama made headlines around the world recently when he announced plans to create the world’s largest marine preserve in the Pacific Ocean. When you are talking about two million square kilometers of pristine coral reefs, it’s easy to grasp the significance of a marine protected area.  The smaller protected…

What brain science tells us about website design

According to the National Center for Biotechnology Information, the average attention span is now just 8 seconds. That doesn’t give us a lot of time to engage website visitors before they lose interest and click elsewhere. Fortunately, the science that is tracking our shrinking attention spans also offers some insights…

Who shouted, who didn’t: 10 observations on the carbon regulations media landscape so far

With a month now passed since EPA’s announcement of carbon pollution standards for power plants, we took a look back at the news coverage in June to get a sense of the media landscape on the issue so far. To make the scan manageable, we concentrated on print and radio, news…

Making a cool concept warm the heart

Energy efficiency is a concept that can be hard to make heartwarming. Resource Media has had success making it humorous, making it visible and making it practical, but could we make energy efficiency a matter of the heart? One of the unsung heroes of the energy efficiency world is energy…

Ready for Toxic Algae Season

Toxic algae – sometimes called harmful algal blooms – is a particular threat in the warm summer months, when polluted runoff from farms, feedlots, lawns and septic fields meets warm waters that allow dangerous algae growth to explode. For the second year in a row, the US Environmental Protection Agency’s…