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Strategy

Storytelling science: why you need a good hero

A couple of years ago, political scientist Michael Jones published the results of a study in the Policy Studies Journal, on the most effective ways to educate and persuade the public about the threats of climate change. His research clearly demonstrated that when climate information is conveyed in narrative story…

Beyond PR–Raising Our Voice

What do The Most Amazing Online Organizing Guide Ever, The Range blog at High Country News and a tweet from the UN WOMEN agency have in common? Besides residing in former Alaska Senator Ted Stevens’ “series of tubes,” the answer is the Resource Media connection. We provide a wide range…

Picture Power

Amid Earth Day events earlier this month, a gathering out in the desert in southeastern Nevada jumped off newsprint and screen with a captivating image. So compelling, in fact, that the Las Vegas Review-Journal ran it large enough to fill the entire above-the-fold space in the paper. It was huge.…

Money talks…right?

Why talk about intrinsic worth when you can put a price tag on it? The idea of calculating the value of healthy natural systems and factoring that value into land management decisions is taking hold across the world. The idea is that with a better sense of how much these…

Fast and Furious Philanthropy

If you have a tendency to click on news items that might make you cry, you likely saw that hundreds of sea lions have been washing up- starving- on the shores of Southern California.  I possess that tendency as well as some well-worn tear ducts.  Within two minutes of reading…

NTC13: Packing Crayons for a Technology Conference

At 2:29pm on Saturday afternoon, I stood at the podium and looked across the room. All the seats at the tables were filled; people were packed into the corners at the back, and standing in the doorway. Folks actually stayed through to the last possible session slot at the 2013…

Don’t skin cats or throw babies

When idioms battle messages In a meeting recently, a colleague was making a point and started with “don’t throw the baby out with the bathwater.” I cringed. Then I thought about it for the next several minutes, visualized a baby being thrown out the window and cringed a bit more.…

Putting a human face on it

The California-based Community Water Center has spent years trying to shine a spotlight on agriculture runoff and groundwater contamination that has made water undrinkable in the state’s most productive agricultural regions. Yet in a nation where most people believe agriculture is good for the environment, raising awareness of the nuances…

Climate change costing taxpayers plenty

Done your tax returns yet? Here’s something to think about as you finish your 1040. Flood insurance. Fire suppression. Crop insurance. Hurricanes.  Turns out American taxpayers are already footing huge bills for climate change impacts. Here are just a few of the costs we’ll be paying in federal and state…

Environmental Health & the Social Movement That’s Protecting It

Guest Blog by Kate Davies When I do talks on environmental health, I often start by asking the audience if I can do a quick survey with them. They always agree. I begin by saying, “How many of you know someone living with cancer?” Usually, about half the people in…