Black lives matter, today and always

Right now, real service is needed more than lip service.

Resource Media is focused on using our time, resources, and channels to amplify the voices of those on the front lines defending Black lives and confronting pervasive police violence. As a majority-BIPOC staff, we are centering the needs of our Black colleagues and staff of color. This looks like shifting workloads, creating spaces to process and grieve, and providing more flexibility in work schedules so staff can attend protests and care for themselves and other community members. We are also escalating our organizational commitments to dismantle the pandemic of white supremacy. Black lives matter, today and always.

More Insights and Resources

Steady Hands in Time of Turmoil: Lessons from the Tijuana River Coalition

Best practices like daily news monitoring and frequent contacts with reporters and spokespeople across the region allowed us to be nimble when curveballs were thrown.

Crisis communications for nonprofits

In times of crisis, clear and timely communication can protect your nonprofit’s reputation, maintain community trust, and ensure that your message reaches your stakeholders.

How data-informed strategy is helping our digital outreach evolve

Learn more about how we leverage data-informed strategy to segment audiences, test creative messages, and more meaningfully measure the impact of our digital outreach.